Sr. Manager, User Acquisition
Warner Bros.
Burbank, CAThis was removed by the employer on 9/21/2021 5:55:00 AM PST
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Full Time Job
Location: United States - California - Burbank
Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Looney Tunes and Harry Potter.
The division's successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
To be successful at WBCP, you must have a willingness to model our values and behaviors, champion diversity and inclusion, leverage data and insights to maximize the legacy of our deep brands and franchises while maintaining a commitment to fostering best-in-class talent.
The Job
Warner Bros. Entertainment Inc. seeks a Sr. Manager, User Acquisition for the GBF Digital department. Leads customer acquisition growth across all digital touchpoints supporting multiple lines of business within Global Brands & Experiences (GBE) including but not limited to DCUI digital comic subscription service, Owned and Operated ecommerce, DC publishing and Franchise Development with the ability to both develop sound performance marketing strategies and bring them to life.
The Daily
• Plans, leads, and executes development of user acquisition campaigns to meet short-term and long-term business goals and objectives
• Develops and optimizes integrated acquisition programs to drive growth at scale
• Manages internal alignment, organic channel growth, asset development, and media
• Works with Business Insights team to identify and develop audience segments and test plans, generate quantitative and qualitative insights to inform campaign creative, funnel optimization, show/content activation strategy, and product positioning to drive short-term and long-term growth strategy plans and customer acquisition forecasts
• Develops, supports, and builds cross-functional growth marketing, marketing operations, and campaign and project management teams
• Owns campaign end-to-end operation
• Monitors, optimizes, and reports on performance of campaigns on an ongoing basis
• Collaborates with GBE teams to translate product positioning, features and benefits into owned, earned, and paid marketing programs
• Works with retention leads on campaign offering package to maximize return on ad spend (ROAS)
• Creates campaign language and copy; translates campaign objective via creative and messaging
• Performs other related duties as assigned
The Essentials
• 5 years of directly managing owned, earned, and paid acquisition
• A proven track record of managing acquisition campaigns at breakout consumer products (digital and offline)
• BA or equivalent preferred
• Highly organized and extremely analytical
• An understanding of other areas of marketing (eg: event marketing, billboards, and many others) and an ability to forecast how those areas may amplify results of our related efforts
• Strong project management and prioritization skills
• Thorough understanding of marketing principles and practices, both theoretical and practical
• Familiarity with digital ads and the trafficking process (Atlas, Facebook Power Business Manager, Snapchat, etc.)
• Highly responsive with strong interpersonal and written/verbal communication skills
• Ability to work independently, prioritize, and juggle multiple deadlines and projects while keeping peers, partners, and supervisor abreast of activities
• Ability to work cross-functionally and manage various stakeholders
The Perks
• Exclusive WarnerMedia events and advance screenings
• Paid time off every year to volunteer for eligible employees
• Access to well-being tools, resources, and freebies
• Access to in-house learning and development resources
• Part of the WarnerMedia family of powerhouse brands
Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.