Marketing & Publicity Executive
Warner Bros.
Melbourne, VIThis was removed by the employer on 1/18/2021 7:32:00 AM PST
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Full Time Job
Marketing & Publicity Executive (Coordinator), Australia
Position Responsibilities
Marketing:
• Administrative work relating to all retail marketing campaigns, including social media & digital approvals, sourcing prize packs/prize fulfillment & GWP's
• Update brand decks & brand one pagers on a quarterly basis using ANZ TV ratings and other ANZ localised information
• Provide social media assets to licensees & retailers and co-ordinate Global approvals
• Support Senior Manager, Marketing, Retail & Communications with the planning, management, and execution of events
• Work with external vendors and agencies, ensuring the most competitive price for the products required for retail POS, events, and all other departmental needs
• Create campaign summary reports for all retail marketing campaigns
• Liaise with Burbank as required ensuring response to queries within 48 hours
• Be a ''Brand Ambassador'' and ensure our brands are always represented according to Brand Guidelines
• General support for Senior Manager, Marketing, Retail & Communications as required
Publicity:
• Work with ANZ PR agency to brief in influencer partnership requests
• Provide ANZ PR agency with product samples, images & product information for influencer and media campaigns
• Work with PR team in Burbank to ensure all local publicity content is approved
• Work with sales team on required content for bi-monthly Consumer Products newsletter & provide content to ANZ PR agency to collate and distribute
• Maintain updated licensee/retail buyer lists for bi-monthly Consumer Products newsletter
Sales Support:
• Work with the sales team to develop marketing campaigns relating to their product categories
• Contribute to the development & presentation of retail campaign pitches
Work Experience:
• 3 years experience in marketing and retail
• Experience with client relationships, agencies and/or suppliers
Knowledge/Skills:
• Bachelor's Degree or equivalent desirable
• Excellent communication skills & confidence dealing with external parties
• Passion for Warner Bros. brands & the retail industry
• Must have a positive and can-do attitude
• Experience in the Licensed/Entertainment Industry a bonus
• Social media knowledge and experience
• Client management and negotiation skills
• Work well under pressure; with superior customer service orientation skills
• Strong organizational skills with ability to manage multiple priorities and the ability to take initiative
• Knowledge of Acrobat/Adobe Photoshop
• High level interpersonal and communication skills, both written and verbal
• Demonstrated ability to identify opportunities, partner effectively with internal and external parties and drive to execution
• Responsible, accountable and results-oriented
• Strong decision making and problem-solving capabilities
• Excellent attention to detail with high level of accuracy under pressure
• A strong team player who contributes to an environment that embraces constant change and innovation