Summer Intern - Digital Marketing & Analytics MBA
Warner Bros. Entertainment Group
Burbank, CAThis was removed by the employer on 6/15/2019 2:21:00 PM PST
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Full Time Unpaid Internship
What part will you play?
Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Looney Tunes and Hanna-Barbera.
The division's successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
To be successful at WBCP, you must have a willingness to model our values and behaviors, champion diversity and inclusion, leverage data and insights to maximize the legacy of our deep brands and franchises while maintaining a commitment to fostering best-in-class talent.
Warner Bros. Consumer Products Inc. seeks a Digital Marketing & Analytics MBA Intern
for the CP Franchise Management & Marketing team to assist with creating digital products, content, and activations that support our key franchises and drive revenue growth.
• Analyzes, collects, and interprets results from an array of data sources to drive business decisions.
• Provide analytics report/dashboard to provide WBCP teams around the world with a locally-relevant view of our key digital analytics.
• Partners with Global Insights & Analytics team to source appropriate data and insights from our digital channels including websites, apps, YouTube, social media, and email marketing.
• Manages division's SharePoint sites to ensure teams can easily access the spectrum of digital marketing resources and the most up-to-date information.
What do we require from you?
• Must be enrolled as an MBA student in a college or university and in good academic standing
• Concentration in either Business, Marketing, Data Science, Finance or Computer Science.
• BA or BS degree required.
• Prior experience in a strategic role within a media/entertainment or consumer products company preferred.
• Solid knowledge of PC/Mac, Microsoft Office (specifically Excel, Access, PowerPoint, and Word), Adobe Analytics (Omniture), Tableau, and Microsoft SharePoint O365.
• Must have good verbal and written communication skills.
• Knowledge of research methods and strategies preferred.
• Highly organized and self-directed; able to keep on an assigned track without supervision.
• Must display resourcefulness, enthusiasm, intellectual curiosity and self-motivation.
• Self-starter with high level of initiative/energy, conscientious with a strong sense of ownership.
• Passion and knowledge of Warner Bros. IP and DC Characters a plus.
• Experience and/or interest in consumer products strongly preferred.