Senior Manager, Media Planning
ViacomCBS
New York, NYThis was removed by the employer on 12/13/2021 2:36:00 PM PST
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Full Time Job
Overview And Responsibilities:
The ViacomCBS Cross-Company Marketing team is looking for a Sr. Manager, Media Planning. This key role will support the strategy, campaign structure, optimization, and reporting for initiatives to support key company priorities using the power of the portfolio! This role will assist in setting and operationalizing cross-company media strategies to deliver performance and efficiency; help optimize owned promotional media across the company's massive audience footprint; and collaborate with functional partners such as research, data and decision sciences, media planning, ad ops, affiliate distribution, and marketing to build a smarter promotional ecosystem.
Responsibilities
include but are not limited to:
• Translate campaign objectives into multi-channel media plans across the ViacomCBS portfolio of brands.
• Utilize Reach and Frequency, GRPs and excess research to help build efficient and effective media plans.
• Balance Media Metrics with Creative Sensibilities
• Consult with ancillary business partners in the development of media plans as needed
• Ensure timely launch of campaigns, campaign performance optimization, troubleshooting, and reporting.
• Update weekly media plans for all cross-company initiatives
• Coordinate with Cross-Company Operations lead to ensure all assets are tracking on schedule
• Ability to independently analyze campaign data and reports to connect creative work to media performance.
• Assist in leading weekly meetings with cross-company media planning team to discuss strategy and ensure harmony for upcoming projects
Basic Qualifications:
• 5 years media planning/promo scheduling experience at an ad-supported television network.
• Strong knowledge of Reach and Frequency, GRP's, Duplication and standard media planning metrics
• Proven understanding of online media planning, implementation and optimization, across various digital channels and tactics, including paid social, programmatic, video, and rich media
• Strong knowledge of television content and brands. Stays current on industry trends and opportunities
• Working knowledge of PowerPoint, Word, Excel
Additional Qualifications:
• Creative problem solver who can bring fresh ideas to the table
• Self-starter, inventive, able to work well under pressure and on multiple projects at the same time
• Strong business ethics
• Strong interpersonal skills and ability to build cross-departmental collaboration
• Exceptional communication and organizational skills with high attention to detail
• Comfortable working in a matrixed organization
• Understands the big picture as it relates to functional role/ department