Manager, Promo Campaigns - Remote
ViacomCBS
New York, NYThis was removed by the employer on 2/15/2022 9:12:00 AM PST
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Full Time Job
ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount , Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.
SUMMARY:
In this REMOTE role, you will be a key contributor to our Promo Ad Operations team supporting internal marketing across ViacomCBS. The Promotions Campaign Manager will have the unique opportunity to own publisher ad operations for pivotal initiatives across the ViacomCBS portfolio. You will take ownership of online advertising campaign executions across a myriad of placements and platforms including display, mobile, and video. The ideal candidate will be focused, passionate about data, thorough, accountable, and able to bring an ownership mentality to the table! The ability to break down and communicate complex technical, operational information to non-subject matter experts is also a big plus!
KEY RESPONSIBILITIES:
• Set up and manage digital advertising campaigns; focusing on timely, accurate implementations, and campaign delivery
• Partner with multiple internal marketing and creative teams at ViacomCBS to receive and traffic promos from multiple brands to focus on company priorities
• Publish video, mobile, and display promos through our internal ad server across all ViacomCBS products and sites
• Ensure all creative asset specifications and ad policies are met before launch of new executions
• Monitor, analyze, and optimize campaign performance against delivery and important metric objectives
• Proactively conduct in-depth QA through the use of debugging tools
• Troubleshoot creative issues, implement custom executions, monitor delivery issues, optimize data integration, address opportunities to reach specific audience sets, and be knowledgeable about site ad tagging logic to address ad disruptions
• Use available strategy points around promo placement and targeting from an internal marketing perspective while using company resources to apply audience targeting, show targeting, site targeting or other avenues to successfully place promos in front of the correct audiences and track success rates accordingly
• Establish and successfully handle implementation timelines to all internal partners
• Coordinate asset hand-off with client and internal teams; while proactively communicating updates and setting expectations with all collaborators
BASIC QUALIFICATIONS:
• At least 2 years of experience managing Digital Advertising Campaigns
• Proven experience with ad serving platforms (i.e. DFP/GAM/FreeWheel)
• Proficient in all Microsoft Office applications particularly Excel (pivot tables, vlookup, and formulas)
• Good understanding of HTML, CSS, and javascript
• Experience with third-party ad serving technologies (i.e.DCM, Celtra, Clipcentric, etc.) strongly preferred
• Experience with Salesforce strongly preferred
• Experience with content management systems
ADDITIONAL QUALIFICATIONS:
• Knowledge of rich media, video encoding, html5
• Knowledge of web page composition and analytics
• Knowledge of programmatic advertising
• Demonstrated ability to think critically and solve complex problems
• Utmost attention to detail
• Possess strong organizational, verbal, and analytical skills
• Excellent communication and interpersonal skills
• Ability to see the ''big picture''