Director, Acquisition Marketing
ViacomCBS
New York, CAThis was removed by the employer on 8/20/2021 12:00:00 PM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Executive Positions Category
Browse the Marketing Category
Browse the MBAs Category
Browse the TV Network Category
Search for Director, Acquisition Marketing jobs in New York-CA
Search all Director, Acquisition Marketing postings
Full Time Job
ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount , Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.
Overview & Responsibilities
Our Marketing, Distribution & Operations team within the CBS Digital Media group is charged with distribution and monetization of premium CBS content across the spectrum of digital partnerships and business models. These include our direct-to-consumer subscription service Paramount , ad-supported streaming across our CBS digital properties and CBS Audience Network partner sites such as YouTube, MSN and Yahoo, transactional digital storefronts such as iTunes and Amazon as well as digital MVPD products and partnerships.
We are a diverse and agile group that works in an exciting and fast-paced environment, working cross-functionally across different departments and partnering with multiple technology/distribution partners to ensure that we deliver CBS content to consumers, however and wherever they want to consume it.
The Director, Acquisition Marketing plans and executes acquisition marketing campaigns to drive subscriber growth for Paramount across direct to consumer online and offline channels related to our CBS primetime and VOD campaigns.
Responsibilities
Typical Day-to-Day Functions For This Role To Include:
• Work with cross-functional teams to plan and lead all aspects of execution of acquisition campaigns to drive subscriber growth across direct-to-consumer online and offline marketing channels including paid, earned, and owned channels.
• Identify and develop new marketing tactics and opportunities to drive additional viewership and acquisition.
• Partner with the product team to run A/B testing across the Paramount signup flow
• Drive development of creative briefs to guide the marketing creative process and support alignment of internal marketing teams on goals and strategies to develop best in class creative executions.
• Track and analyze acquisition trends by channel and by initiative.
• Be a champion for following design standards to ensure high online engagement with our creative through the purchase flow, from the up-front marketing, landing page, order form, thank you page and confirmation emails.
• Develop groundbreaking cross-channel go-to-market plans around the streaming of primetime and VOD programming on Paramount .
• Manage campaigns from development to execution to ensure timely and detailed campaign launches.
• Perform and review analysis on the success of our marketing campaigns
• Collaborate closely with product development team to integrate and customize key programming within the core product.
• Develop and maintain A/B testing plans and prioritize tests alongside cross-functional teams
• Partner with internal research and insights teams to develop a deep understanding of the target customer
Basic Qualifications
• Bachelor's degree, MBA a plus
• 7 years digital marketing experience required, with experience driving digital audience/customer growth and revenue
• Experience launching innovative national campaigns for an entertainment company or product with proven track record of success (TV, Movies, Games, etc.)
• Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities.
• Strong critical thinking and analytical capabilities, particularly in customer segmentation and modeling
• Excellent oral and written communications skills with a high regard for attention to detail
Additional Qualifications
• Experience in digital subscription services and/or e-commerce
• Understanding and experience with AB/MVT testing preferred
• Strong interest in entertainment content!