Coordinator, Global Franchise Planning
ViacomCBS
New York, NYThis was removed by the employer on 7/8/2021 11:59:00 AM PST
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Full Time Job
The Global Franchise Planning team is responsible for managing the life cycle and investment needs for ViacomCBS priority properties and franchises! We develop long-range property plans (5 year) focused on key strategies and tactics that will support generating exposure, increasing engagement, driving Consumer Product sales and growing the overall strength of the property or franchise. We work with all departments within the ViacomCBS ecosystem to drive execution of plans – including Production, Consumer Products, Press, Programming, Creative, Talent, International, Consumer Marketing, etc.
This Coordinator, Franchise Planning role is a fantastic opportunity to work with beloved IP, help develop long-range strategies, and support property initiatives to ensure continued growth of these key franchises!
The Coordinator reports into the Senior Manager but will work closely with the entire Franchise team on meetings, select materials and other responsibilities as noted below.
Responsibilities:
• Support the development of multi-platform marketing plans and strategies, project managing multiple campaign components and coordinating execution across multiple channels to drive brand awareness, TV & digital ratings, and consumer products sales.
• Assist with distributing content, reviewing communications and coordinating information sharing across all lines of business
• Work with the team to review and approve partner content and communications to ensure alignment with brand guidelines (providing brand input for non-merchandise such as in-store retail activities, online and print advertising, and commercials)
• Maintain and update on a weekly basis suite of internal materials including planning calendars, timelines and property decks
• Help to develop trade and consumer marketing materials, including sales decks, one-sheets, sizzles, and show launch kits in support of merchandise sales, property planning and business development
• Continuously research our franchise properties, circulating interesting sound bytes about both our owned IP as well as industry/competitor news stories and articles
• Provide support for meetings with both internal and external partners, including agendas/recaps, logistical support and securing needed materials
• Work with Senior Manager to arrange costume character appearances at marketing events and activations
• Perform daily administrative tasks, including but not limited to:
• Submit purchase orders for team expenses
Basic Qualifications:
• Bachelor's Degree
• 1-2 years of sales, agency or marketing experience, preferably in the entertainment and/or kid space (strong internship experience considered)
Additional Qualifications:
• Demonstrated self-starter with the ability to handle different projects, prioritize work assignments, meet deadlines and independently work in a fast-paced environment.
• Experience generating impactful PowerPoint Presentations (story framing, slide design, animations/builds, etc). Microsoft Office Suite (Word, Excel, etc) and InDesign/Photoshop experience also a plus
• Extremely detail oriented and a collaborative teammate who excels at establishing relationships
• Solid organizational skills, excellent written and oral presentation skills, and ability to troubleshoot and provide successful resolutions
• Experience working within a television network or major consumer products company preferred.
• Strong desire to work for a global brand and help drive innovation within ViacomCBS
• Background in content marketing, digital marketing, live event's planning is a plus