Senior Manager, Insight Analytics
ViacomCBS
New York, NYThis was removed by the employer on 4/9/2019 10:55:00 AM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the IS/IT Category
Browse the Marketing Category
Browse the TV Network Category
Search for Senior Manager, Insight Analytics jobs in New York-NY
Search all Senior Manager, Insight Analytics postings
Full Time Job
Us: The Content Innovation Analytics group at Viacom -- a team of marketing researchers, data scientists, and web developers taking programming/marketing research to the next level. We look at the world of consumer research and never fail to ask, “what else can we learn from this?”
You: a researcher experienced in surveys, transactional metrics (sales, viewership data, digital traffic, etc.), maybe social sentiment analysis as well. Someone who enjoys thinking creatively around methodologies, analytical strategies, and reporting/presentation.
Reporting directly into the team’s Vice President, the Sr. Manager, Insight Analytics will lead the study process end-to-end and will collaborate with a team of data scientists to create next-generation analyses that drive decision-making around content development, acquisition and marketing for Viacom brands including Comedy Central, MTV, Paramount Network, VH1, and BET.
Study management:
• You will partner with the Vice President to develop questionnaire outlines for large surveys based on study key goals and business use cases
• Guiding junior staff in writing smaller ad-hoc surveys
• Proofreading surveys for proper question wording, syntax and overall survey logic
• Coordinating all logistical details of studies
• Forming positive relationships with and managing vendors, ensuring timely responses and accurate deliverables
Analysis & Reporting:
• You will work with the Vice President in developing out analysis plans based on 1) relevant data sources, 2) business needs, and 3) different statistical approaches
• Organizing and mining data sets using statistical software such as SPSS, Python, R, etc.
• Synthesizing data from multiple sources – such as survey data, syndicated data, Nielsen and Omniture data – and building creative, custom-designed analyses to tell comprehensive stories about the preferences and behaviors of the viewer
• You will be participating in presentations of findings to brand research teams
Basic Qualifications
• BA/BS degree
• 5 years of experience in custom research, including 3 years of experience developing and editing questionnaires, preferably in a media/entertainment industry environment or on behalf of media/entertainment clients
• Experience partnering with data scientists and/or exposure to using tools such as SPSS, Python, R, etc.
• Strong experience with Powerpoint and Excel, including using macros and pivot tables
Additional Qualifications
• Superior interpersonal skills, with a track record of successful collaboration within and across teams
• Excellent organizational skills and attention to detail
• Ability to thrive in a “start-up” environment with frequently evolving priorities and processes
• An interest in television and other forms of video entertainment