Senior Manager, Advanced Media
ViacomCBS
New York, NYThis was removed by the employer on 1/24/2019 1:56:00 PM PST
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Full Time Job
Viacom is seeking a Manager / Sr. Manager in the Advanced Media group (a division of Vantage).
The Advanced Media team’s mission is to grow revenue with agencies and advertisers for Viacom Vantage Addressable and Digital Video PMPs through agency enablement, data partnerships, and investments in operational efficiency.
The role is respsonsible assisting in the development of a national multi-platform Addressable reach play for Viacom’s Ad Sales clients that is fully de-duped and uniform across all MVPD partners. Key to this, the Manager / Sr. Manager will serve as the main Viacom Brand liaison for all underlying Addressable promotional capabilities and campaigns.
Role Responsibilities:
• Assist the VP of Advance Media in operationalizing work streams in order to create a productized and fluid offering across linear, VOD, and digital Addressable inventory at scale.
• Serve as the main day-to-day lead on all Addressable marketing campaigns across the internal Viacom Portfolio (e.g. Awesomeness TV, BET, CC, MTV, Nickelodeon, Paramount Studios, Paramount Home Entertainment, and more), developing deep working partnerships with Consumer Marketing and Promos Scheduling teams. These campaigns are critical to fueling the Vantage Addressable product.
• Manage monthly campaign planning sessions and QBRs with each internal stakeholder.
• Play a key role in developing turn-key reporting and analysis requirements across both Vantage and Marketing campaigns. Additionally, handle day-to-day ad hoc analyses as needed until dynamic reporting capabilities are fully enabled.
• Create and maintain extensive and detailed internal campaign documents including campaign request forms, work flows / processes, educational materials for internal stakeholders, database and other toolset instructional manuals, etc.
• Work cross-functionally with numerous internal operational stake-holders (e.g. Business Operations, Trafficking, Vantage Product Management, P&I, MTS, etc.) as well as external partners (e.g. MVPDs) to drive uniform trafficking and campaign infrastructures, operational readiness, flawless activation, and cohesive reporting for media run across Addressable footprints.
• Serve as a key business user of Viacom proprietary and 3rd Party data platforms as well as other toolsets critical to fueling Addressability.
• Manage day-to-day invoicing needs for the team.
• Support VP of Advance Media on all Vantage campaigns and other ad hoc projects.
Basic Qualifications
Seeking the following qualifications based on 4 years relevant experience in the workforce:
• A strong working knowledge of the Advance Media landscape.
• At least 3 years of account management experience, preferably from a media agency, advertising agency, MVPD, or entertainment-based organization.
• An understanding of digital and linear trafficking processes with an ability to get in the weeds and execute as needed.
• Experience working the in Advanced Media space across linear, VOD, and digital Addressable inventory a plus.
• Process-orientated (project management experience a plus), but also highly flexible and willing to adapt in an ever-changing media landscape.
• Must have a client-friendly demeanor and be able to effectively communicate to clients and management teams.
• Must be comfortable working in a fast-paced, start-up, and high-pressured environment, serving multiple internal and external stakeholders under tight deadlines.
• Must be a team player with a “can-do” attitude, who exhibits a strong sense of flexibility, project ownership, entrepreneurial drive, passion and curiosity, and is able to identify and solve problems.
• Very strong computer skills including advanced knowledge of Microsoft Excel, Word, PowerPoint, Google Docs, Visio, etc.
• Working knowledge of database solutions for audience segmentation.
• Experience with Project Management Tools (e.g. Confluence, JIRA)
• Experience in Billing / Invoice management a plus (e.g. SAP Ariba)
• BA required
Additional Qualifications
• Critical to this role, the candidate must be able to regularly work overtime as needed to ensure real-time management of all media buys and to ensure key deadlines are met.
• The candidate must be comfortable in a role where duties and responsibilities will change pending overall changes in the media landscape, changes / pivots in team goals, and general resource needs within the group.