Senior Analyst, Social Analytics
Nickelodeon
New York, NYThis was removed by the employer on 4/15/2019 5:55:00 AM PST
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Full Time Job
This person will be responsible for analyzing and reporting on the performance of Nickelodeon accounts across all social media platforms on Facebook, YouTube, Twitter, Instagram, etc. The ideal candidate has a knack for writing and presenting, in addition to being an experienced researcher. They are capable of performing statistical analyses on large data sets and translating their findings into impactful recommendations that improve video views, watch time, and content creation for both technical and non-technical audiences alike.
• Conduct detailed analyses on video and social performance using proprietary and third-party analytics tools (e.g. DOMO, Facebook Insights, YouTube Analytics, Crimson Hexagon, Nielsen Social, Twitter Analytics, Listen First, etc.)
• Produce weekly reports on key metrics across all social media platforms, with an emphasis on views, watch time, and engagement
• Communicate insights and recommendations both verbally and in the form of presentations to internal teams and senior management in a thoughtful and timely manner
• Develop internal and competitive benchmarks based on historical performance
• Marry internal and competitive trends with operating strategies to forecast future performance
• Develop recurring reporting and monitor key metrics based on the stakeholder’s objectives/requirements
• Keep abreast of changing social media and digital media industry trends
• Support key stakeholders with ad hoc analyses as needed
Basic Qualifications
• Bachelor degree or higher
• 2-4 years of related research experience with demonstrated success
• Demonstrated ability to work and succeed in a fast-paced environment
• Hypothesis driven problem-solving skills
• Experience working with social media monitoring tools, social media management tools, and social listening tools is preferred (Domo, Facebook & YouTube Analytics, Crimson Hexagon, etc.)
• Expert MS Office skills, including advanced Excel
• Experience in the creation of audience-tailored presentations that tell a story convincingly
• Agility and flexibility to adjust to changing priorities
• Stellar communication and interpersonal skills, and the ability to work collaboratively
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