Senior Analyst, Global Consumer Insights
ViacomCBS
New York, NYThis was removed by the employer on 6/17/2019 7:55:00 AM PST
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Full Time Job
Are you a strategic thinker who enjoys analyzing trends and consumer insights?
The Viacom Global Consumer Insights is responsible developing a keen understanding of Viacom audiences around the world, then disseminating those findings within the company and beyond. Through multi-country research and insights initiatives, we support all Viacom corporate teams. We collaborate with consumer insights teams in the US and abroad to champion regional findings and coordinate global results, contributing to Viacom’s vast audience expertise.
The Senior Analyst will support consumer insights projects on behalf of Viacom’s suite of brands including Nickelodeon, MTV, Comedy Central, Paramount Network, BET and more. In this role, you will support the team responsible for providing consumer-driven insights on a rapidly changing, complex audience and cultural landscape. You will work on thought leadership projects covering a wide range of global topics including but not limited to audience insights, cultural trends, marketing, communications, and corporate social responsibility. If you love finding trends and patterns, connecting insights among consumers and have a real passion for culture, then this role may be for you!
Responsibilities
include:
• Work with the Director to design, field, coordinate, analyze and disseminate qualitative and quantitative research projects including surveys, focus groups, online research, ethnographies, and trend analyses
• Provide support in the analysis of primary and secondary/syndicated consumer insights data to respond to information requests
• Contribute to ongoing thought leadership work by identifying trends in culture that resonate with audiences
• Facilitate the operations of our insights events including live streamed presentations, internal staff meetings, and ad hoc training sessions
• Assist with evaluation, training, maintenance, access and roll-out of current and future research tools, subscriptions and insights systems used across the company
• Collaborate with the Viacom Marketing team to assist in communicating insights findings more broadly, both internally and externally
• Execute on delegated RFP processes and administrative tasks for including Purchase Orders, Finance and Legal
• Serve as a valuable resource for consumer trends, attitudes and media behaviors
Basic Qualifications
• 2 years of experience in consumer insights, preferably in the media space
• Bachelor’s degree
• Interest in cultural trends, social media, emerging technology
Additional Qualifications
• Positive attitude, strong social skills and ability to form professional and working relationships
• Strategic thinker with analytical skills and the ability to find and tell a clear story based on data
• Self-starter who is ambitious & enthusiastic, adaptable & customer-oriented
• Naturally curious, collaborative and passionate about consumer behavior and the media industry
• Ability to work well under pressure and be able to meet multiple deadlines simultaneously
• High attention to detail and accuracy
• Fluent in MS Office; possess expertise with PowerPoint, Excel.