Publicity Director, Channel 5 and VIMN
ViacomCBS
London, UKThis was removed by the employer on 6/18/2018 3:55:00 AM PST
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Full Time Job
Job Title: Publicity Director, Channel 5 and VIMN
Department: Communications
Reporting: Senior Director, Communications
Location: Hawley Crescent
THE TEAM:
The Viacom brand PR team is part of a newly formed cross brand creative, media and social hub, with the ambition of becoming the best consumer comms team in the media and broadcast industry dedicated to delivering innovative, creative and news-agenda driving communications strategies that leverage all platforms across our consumer brands.
PURPOSE OF THE ROLE:
Channel 5 is on one of the most exciting journeys in the UK media landscape, with year on year ratings growth, a rapidly evolving programming slate, a first ever BAFTA win and multiple BAFTA and RTS nominations. Opportunities to join a content-led company on such an exciting upwards trajectory are rare. It’s an amazing time to join Viacom in the UK; are you up for the challenge?
Generating fame around our fast-evolving content and brands; innovating beyond template programme PR to make a 360 impact in the media; creating relationships and partnerships that take us into new places – does this sound like you? We want people on our journey who love to go the extra mile. The dynamic and super-organised new PR Director will have day to day responsibility for executing strategy and leading on industry-leading publicity campaigns with an agency-style focus. Never walking past a quality issue and always going the extra mile, the role has a key responsibility for ensuring the business objectives of Channel 5 content are placed at the heart of all campaign activity.
Whilst predominantly focused on Channel 5, the PR Director will act as a peer lead for all Viacom’s brands providing strategic, creative and operational support to our industry-leading pay TV brands, Comedy Central, MTV and Nickelodeon.
The PR Director will work closely with the Senior Director, Communications to help tell the story of our brands. Brilliant team and account management, the love of a fast-paced environment and a super-organised, can-do approach to managing multiple projects will be in their skillset.
KEY ACCOUNTABILITIES:
• Lead account teams across a large portfolio of programming, delivering creative, strategic and proactive PR campaigns that deliver against business objectives
• Strong and proactive relationships at all levels within the business; support the Senior Director, Communications in leading external and internal meetings
• A focal point for integrated comms briefs and strategic response/delivery
• Work seamlessly with marketing, creative and digital teams to deliver fully integrated 360 campaigns
• Liaise with independent production companies, U.S. studios and other content suppliers to agree and deliver innovative comms strategies for all priority projects
• Combine creativity with knowledge of the media to recognise media angles and generate positive coverage across a broad media and influencer spectrum; ensure campaign integration across all platforms including social media
• Review progress of projects against agreed timelines and ensure all campaigns are delivered on time and within budget
• Monitor national press and social media to identify new opportunities
• Ideas facilitation to help keep the team creatively vibrant and encourage creativity and proactivity within the brand hub
• Organise stunts, events, launches, screenings and other creative influencer activities
• Evaluate campaign impact on an ongoing basis
• A key point of contact for any crisis comms issues, escalating to the Senior Director, Communications as and when appropriate
EXPERIENCE & KNOWLEDGE:
• Strong previous PR experience at Senior Account Director level or above ideally with cutting edge agency experience, working across a portfolio of large brands or within a high profile, fast paced consumer brand environment. Broadcast experience is not essential, brilliant brand campaign work demonstrating strategic and creative impact in evolving brands is crucial
• Consumer brand PR background with the track record of evolving brands and delivering change
• Knowledge and experience of crisis management working on big brand properties
• Experience and track record of successfully targeting consumers across multiple demographics, including adults, youth and kids
• Brilliant planning skills with recognition of the importance of hitting deadlines
• Ideas generator, with a track record of going beyond the day to day brief
• Immersed in media: able to create stories and make decisions that are underpinned by insight
• A thinker, entrepreneurial, organised, results-driven, passionate and will never walk past a quality issue
• Influencer campaign activity; consistent track record in going beyond traditional media to make an impact and deliver business results
• Enthusiastic, motivated and a self-starter. Take ownership of the role and feel excited about taking a pivotal position in a company going through exciting change
• Experience of successfully managing a team with a track record of delivering results
• Experience of running a reactive and proactive press office
• Extensive experience of social networking/media expertise across campaign work
• A network of media contacts across a broad spectrum of media
• Delivers impactful, strategic and creative PR campaigns from inception through to delivery
• Relationship-builder, both internally and externally, interfacing at all levels
INDIVIDUAL CHARACTERISTICS:
• Always going the extra mile – to surprise and delight - to deliver brilliant work even if that means going above and beyond
• Will never walk past a quality issue, even if a shortcut or avoidance is easier
• Self-motivated example setter, understands the impact their behaviours, attitudes and cultural approach can have on the team; the first to put their hand in the air to support on the less exciting projects
• Reliable and trustworthy and expects the same behaviours from their team
• Open and transparent; shares information as they get it, celebrates in the success of the team
• Keeps it simple and believes actions speak louder than words
• Believes in the power of PR to do good and wants the same from their colleagues
• Calm under pressure; solution-focused and never defensive
• A positive influence; never complaining or feeling hard-done by; scrappy in the heat of battle
• Great influencer at all levels: strong written, verbal analytical and presentation skills
• Detail-loving team player who can flex; works well under pressure in a fast-moving environment
At Viacom, we value and celebrate difference. We want to ensure that we fully represent the make-up of UK society in our workforce as well as bringing diverse perspectives to our business. We want to make sure Diversity and Inclusion are not just buzz words; we truly want to foster an authentic inclusive environment, where all employees feel that they can bring their whole selves to work. This should be embedded in our recruitment practices to ensure we hire the best talent and enrich our mix. So when you are hiring for your team, think outside the box, be open minded and champion difference.
This job description is a guide to the work you will be initially required to undertake. It may be changed from time to time to meet changing circumstances. It does not form part of your contract of employment and as your experience grows you will be expected to broaden your tasks, suggest improvements, solve problems and enhance the effectiveness of the role. This spec summaries the main aspects of the job but does not cover all the duties that the job holder may have to perform.