PR Manager
ViacomCBS
London, UKThis was removed by the employer on 1/14/2019 5:55:00 AM PST
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Full Time Job
PR Manager - 6 Month Ftc
Job Title: Publicity Manager - VIMN
Contract: 6 Month FTC
Department: Communications
Reporting: Senior Director, Communications
Location: Hawley Crescent
THE TEAM:
The Viacom brand PR team is part of a newly formed cross brand creative, media and social hub, with the ambition of becoming the best consumer comms team in the media and broadcast industry dedicated to delivering innovative, creative and news-agenda driving communications strategies that leverage all platforms across our consumer brands.
PURPOSE OF THE ROLE:
Viacom in the UK is one of the most exciting broadcasters, with content across our portfolio of channels - Channel 5, Nickelodeon, Comedy Central and MTV - appealing to a broad audience. Opportunities to join a content-led company on such an exciting trajectory are rare - are you up for the challenge?
Generating fame around our fast-evolving content and brands; innovating beyond template programme PR to make a 360 impact in the media; creating relationships and partnerships that take us into new places – does this sound like you? We want people on our journey who love to go the extra mile. The FTC Publicity Manager role will manage a portfolio of programme publicity campaigns or designated projects across our network. Do you like getting under the skin of a factual programme to generate conversation? Do you enjoy working with influencers to target the younger audience? Are you passionate about the world of entertainment and comedy? Then this could be the role for you.
Never walking past a quality issue and always going the extra mile, the successful candidate will put the business objectives of our brands at the heart of their campaigns.
Strong campaign management skills, the love of a fast-paced environment and a super-organised, can-do approach to managing multiple projects will be in your skillset.
KEY ACCOUNTABILITIES:
• Work seamlessly with marketing, creative and digital teams to deliver a portfolio of fully integrated, commercially impactful 360 consumer campaigns across identified TV programmes or projects
• Deliver impactful, strategic and creative PR campaigns for programming or channel brands, from inception through to delivery
• Liaise with relevant independent production companies, U.S. studios and other content suppliers to agree and deliver programme campaigns
• Liaise with internal stakeholders across all phases of campaign work
• Combine creativity with knowledge of the media to recognise media angles and generate positive coverage across a broad media and influencer spectrum; ensure campaign integration across all platforms including social media
• Ensure campaigns are delivered on time and within budget
• Organise stunts, events, launches, screenings and other creative influencer activities
• Evaluate campaign impact on an ongoing basis
• Identify crisis comms issues, escalating to the Senior Director, Communications as and when appropriate
EXPERIENCE & KNOWLEDGE:
• Strong previous PR experience at Senior Account Manager / Account Director level in agency (or Senior Publicist/PR Manager in-house)
• Ideally agency experience or experience in working across a portfolio of large brands, within a consumer brand PR background – within entertainment is beneficial - with the track record of delivering results and making an impact
• Experience and track record of successfully targeting consumers across multiple demographics, including adults, youth and kids
• Ideas generator, with a track record of going beyond the day to day brief and stepping beyond traditional TV press to deliver results
• Immersed in media and entertainment: organised, results-driven, passionate and will never walk past a quality issue
• Enthusiastic, motivated and a self-starter
• A network of media contacts across a broad spectrum of media; experience of social networking/media expertise across campaign work
• Strong writing skills as seen in planning, press releases and reports
• Relationship-builder, both internally and externally, interfacing at all levels
INDIVIDUAL CHARACTERISTICS:
• Always going the extra mile – to surprise and delight - to deliver brilliant work even if that means going above and beyond
• Will never walk past a quality issue, even if a shortcut or avoidance is easier
• Self-motivated example setter, first to put their hand in the air to support on the less exciting projects
• Reliable and trustworthy and expects the same behaviours from their team
• Open and transparent; shares information as they get it, celebrates in the success of the team
• Keeps it simple and believes actions speak louder than words
• Believes in the power of PR to do good
• Calm under pressure; solution-focused and never defensive
• A positive influence; never complaining or feeling hard-done by; scrappy in the heat of battle
• Great influencer at all levels: strong written, verbal analytical and presentation skills
• Detail-loving team player who can flex; works well under pressure in a fast-moving environment
This job description is a guide to the work you will be initially required to undertake. It may be changed from time to time to meet changing circumstances. It does not form part of your contract of employment and as your experience grows you will be expected to broaden your tasks, suggest improvements, solve problems and enhance the effectiveness of the role. This spec summaries the main aspects of the job but does not cover all the duties that the job holder may have to perform.
At Viacom, we value and celebrate difference. We want to ensure that we fully represent the make-up of UK society in our workforce as well as bringing diverse perspectives to our business. We want to make sure that Diversity and Inclusion are not just buzz words; we truly want to foster an authentic inclusive environment, where all employees feel that they can bring their whole selves to work.
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