Manager, Vantage Planning Solution
ViacomCBS
New York, NYThis was removed by the employer on 12/31/2018 5:54:00 AM PST
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Full Time Job
TV advertising is being reinvented through big data, predictive analytics and other audience segmentation tools that were previously only available in the digital world. Viacom Vantage, Viacom’s data-driven television platform, is at the forefront of this reinvention of TV advertising, and we are offering a select few individuals the opportunity to join our team.
In this role, you will be tasked with planning Vantage campaigns that map to both external and internal performance goals. From target and pricing analysis through to weekly plan optimizations, you will design and implement plans that deliver the results needed to grow the Vantage business.
Overview and Responsibilities
• Prepare and deliver deal decision reports (DDRs) to inform proposal generation
• Build Vantage proposals and inventory requests to support Vantage Sales Solutions team in market
• Manage multiple client and Viacom KPIs to deliver optimal plans at both the individual campaign and portfolio level
• Monitor campaign execution and delivery versus proposal expectations
• Manage inventory bank and inventory request process
• Prioritize pricing and planning product scenarios and capabilities required to meet market and business expectations
Basic Qualifications
• A deep understanding of industry and marketplace dynamics in traditional and advanced television
• Technical fluency in the fundamentals of digital, addressable, programmatic and television advertising, including working knowledge of systems for planning, delivery and reporting on media across multiple channels
• Experience building and activating targeted media campaigns in digital, addressable, programmatic and television advertising
• Experience in designing and/ or supporting analytics and measurement systems for media, including underlying data collection, aggregation and presentation
• Understanding of advertising and agency ecosystem in television and/ or digital
• Bachelor’s degree required
Additional Qualifications
• 4 years of experience in media at an agency, network or ad-tech firm
• Passion for problem-solving and the ability to find answers to difficult questions – the sort of answers that others might struggle to find
• A track record of exceptional partnering across a wide-array of internal business groups, agencies, executive stakeholders and execution partners
• Strong written and oral communication skills, including experience building and leading presentations
• Experience in visual presentation of information and visual communication
• An entrepreneurial approach with a bias for action that is passionate about building businesses within a fast-paced environment, while changing the way partners perceive our brand and our product