Manager, Programmatic Business Development - Viacom Ad Solutions
ViacomCBS
New York, NYThis was removed by the employer on 11/11/2019 12:55:00 PM PST
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Full Time Job
Viacom has a clear vision: to be the premier destination where a diverse mix of talented people want to come, to stay and do their best work. We pride ourselves on bringing the best entertainment to our global audiences, and we know our company runs on the hard work and dedication of our passionate and creative employees. Through television, film, digital content, live events, merchandise, studio production and more, we connect with billions of people in nearly every country in the world. At Viacom, you will have the opportunity to develop your professional career at the home of iconic brands like BET, Comedy Central, MTV, Nickelodeon, Paramount and others.
Overview and Responsibilities
Join our Viacom Ad Solutions team! We are a leading innovative advertising organization that delivers the advertising revenue across all Viacom media brands using ground breaking research, data, partner marketing, and sales strategy approaches. We work creatively across all media platforms – TV, digital, social, experiential/ live events, emerging platforms; and all audiences – from young kids with the Nickelodeon brands, to Millennials with brands like MTV and Comedy Central; as well fans of TV Land!
The Manager, Programmatic Business Development will be responsible for driving revenue within Viacom’s Programmatic business through a combination of sourcing demand as well as stewarding strategic partners across Viacom’s Digital Footprint (Desktop, Mobile, OTT, & STB VOD). This role is responsible for growing a book of programmatic deals in two areas: Self-service deals (PMPs) and Managed Service deals (PGs) across Viacom direct advertiser/agency relationships, indirect partners such as DSPs, SSPs, & Agency Trade Desks, and Platform partners such as Roku & Amazon. The Manager will work with key internal partners including Sales, Product Management, Digital Operations, Pricing & Inventory, Vantage, and Data Strategy. The candidate should be comfortable acting in a sales facing role to source new programmatic business. In this role, you will grow existing programmatic business while also creating new opportunities for revenue.
Key Job Tasks
• Source, build, vet, & negotiate Self Service (PMPs) deals and/or Managed Service (PGs) deals across DSPs, SSPs, Agency Trade Desks, & any other indirect demand sources that provide complementary revenue to Viacom’s Direct Sales team,
• Collaborate & aid direct Programmatic sales strategy, which includes joining client meetings and executing of Self Service (PMPs) & Managed Service (PGs) deals, regular deal health checks & outreach
• Monitor deal spend/execution and health of all programmatic campaigns
• Create a scalable process to run Viacom’s PG business through:
• Track a sales pipeline for PG deals
• Work with the Pricing & Inventory team to forecast out PG deal delivery
• Monitor pacing on a deal by deal basis, communicating with Sales if issues arise
• Troubleshoot technical issues around PMP and PG deals, including Deal ID mismatches, buyer targeting issues, and bid vs. win metrics
• Be a day-to-day point of contact for strategic indirect demand & platform partners, monitoring deal health and ways to grow revenue across the partnerships
• Identifying new areas of revenue, such as new partnerships with SSPs, first party data strategies, and gaps in programmatic buyers
• Coordinating with our product team to grow addressable inventory
Basic Qualifications
• Bachelor’s Degree preferably with a concentration in Business, Media or related field
• 3 years of programmatic publisher, buyer, or technology vendor such as OTT Device Manufacturer or 3rd Party Ad Network. Video experience preferred.
Additional Qualifications
• Ability to take complex problems and simplify them for broader groups
• Strong communication and client relationship skills; ability to publicly present ideas and share information in front of clients
• Ability to establish and maintain effective working relationships with external clients and 3rd Party Vendors
• Demonstrate proficiency in mathematical calculations and spreadsheet-based analysis. Must have MS Excel proficiency
• Ability to meet deadlines in a fast-paced, dynamic environment and to handle and prioritize the needs of multiple customers
• Knowledge of Google Ad Manager, SpotX, FreeWheel, Nielsen, ComScore, MOAT, White Ops, STAQ, Ad-Juster, or Datorama; other 3rd Party Platforms and Vendors a plus
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