Executive Director, Media
ViacomCBS
Hollywood, CAThis was removed by the employer on 3/7/2019 3:56:00 PM PST
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Full Time Job
This position is responsible for providing strategic leadership and guidance to the Media Team and Agency partners for all Theatrical releases. The Executive Director, Media is expected to be a thought leader, capable of optimizing current efforts, and an expert in traditional, digital and social/search media. This position will report to the VP of Domestic Media.
• Supports managing large-scale media investments across multiple channels
• Develops overall strategic direction for Media efforts across all channels (Broadcast, Radio, OOH, Print, Digital, Social, Search etc.)
• Generates ideas and articulate “the big picture” above and beyond the detail level
• Maintains ultimate accountability for the quality, strategy, and integrity of all media plans/strategies/services
• Collaborates with marketing team members to maintain a consistent brand voice and message across all paid programs.
• Leads and direct the cross-functional agency team to develop strong total communications approach
• Builds strong relationships with internal stakeholders and external partners
• Creates and delivers presentations internally to executives and filmmakers
• Researches and makes recommendations concerning the competitive landscape
• Owns and maintains key media partner relationships and stay on top of industry trends
• Helps to recruit, train and develop your team
Basic Qualifications
• 8 years of experience in integrated media, strategy, planning, and traditional/digital with ability to lead the media planning process. Entertainment/Theatrical experience strongly desired
• Bachelor's degree OR equivalent work experience
• Advanced proficiency in Excel
• Working knowledge of third party marketing research: MRI, Simmons, comScore Media Metrix, Nielsen and others
• Excellent communication and influencing skills to a wide a variety of audiences both face to face and over the phone
Additional Qualifications
• Proven ability to develop and maintain strong professional relationships with colleagues, and publishers
• Ability to drive projects from conception to completion; project management experience
• Able to work effectively to strict deadlines and processes and maintain professionalism and accuracy
• Executive presence – able to influence, direct and engage superiors and colleagues
• Self-starter who enjoys new challenges and has analytical and problem solving capability and who is driven, motivated, and able to follow through on tasks
• Strong interpersonal skills with the ability to establish rapport with colleagues and suppliers and builds good working relationships