Analyst, Marketing & Partner Insights
ViacomCBS
New York, NYThis was removed by the employer on 8/23/2018 11:54:00 AM PST
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Full Time Job
The Marketing & Partner Insights Analyst will be responsible for supporting the research needs of Viacom’s young adult brands for our sales and marketing teams and for supporting key research projects and initiatives.
• Support research needs of National Ad Sales team with ad hoc requests and special projects
• Utilize cross-platform viewership data (linear, digital, and social) to create thoughtful and innovative audience analyses in order to best position and distinguish our networks in the marketplace
• Draw insights from secondary sources to establish value of Viacom networks to advertising partners
• Keep on top of Industry trends and key consumer insights
• Produce essential reports that keep sales informed and provide strategic positioning for our networks and digital platforms
• Present network and program performance metrics, competitive advantages, and thoughtful research stories to Ad Sales in regular meetings
• Support Managers and Director on additional projects as necessary
Basic Qualifications
• Internship with national cable or broadcast network
• Knowledge of media metrics/math and measurement methodologies
• Experience with linear ratings systems (Nielsen TV Toolbox, Star Media, Lake 5, etc.) and/or digital measurement systems (Omniture, comScore, @Plan, etc.)
• Knowledge of syndicated data systems (MRI, YouGov, Kantar, etc.)
• Strong Microsoft Office skills (Excel, PowerPoint, Word)
• Strong oral and written communication skills
• Highly organized, strong attention to detail, and ability to work in fast-paced environment and multitask
• Related college degree