Head Of Global Publicity - Universal Pictures Content Group
Universal Pictures
London, UKThis was removed by the employer on 1/25/2022 10:33:00 AM PST
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Full Time Job
Responsibilities
Head of Global Publicity
Overview
The Universal Pictures Content Group is a repertoire centre of Universal Pictures Film Group acquiring and producing multi-genre entertainment for distribution on a worldwide basis.
Based in London and reporting to the SVP of Marketing & Publicity, the UPCG Publicity team is responsible for the strategic planning, implementation, and project management of integrated publicity campaigns across all UPCG and select Focus Features releases globally across the entire lifecycle of the release â€'' from pre-production through to production, theatrical, home entertainment, TV/SVOD and beyond! The team's objectives are to ensure all campaigns meet strategic objectives and support business priorities and to work closely and consistently collaborate with internal and external teams to provide strategic publicity input as well as broader marketing strategy contributions to ensure the execution of holistic marketing campaigns globally. The Global Publicity team not only works on a global strategical level but is also here to work with local publicity teams to understand specific local market strategies, concerns and nuances.
The role reports to the VP, Global Publicity and includes a degree of travel and work outside of office hours. Key responsibilities include development and co-ordination of publicity campaigns across a range of projects as well as maintenance of good working relationships with a range of key internal and external stakeholders.
UK and International publicity duties
Primary Responsibilities
• Close liaison with territory publicists/agencies - cross territory collaboration, Approving and writing global PR Guidelines and big idea sharing
• Understand and represent local territory campaign needs in terms of creative, content, promotions
• Partnership development and accountability (e.g. local distributors, broadcast partners and music).
• Talent approaches - liaising with agents, publicists and talent
• Manage, challenge and facilitate agencies
• Overseeing and attending set visits, press trips, premieres, festival launches etc.
• Source and build strategies around assets, creating materials to support publicity / digital activities
• Deputise for Director of Publicity and take a wider view approach to department operations and performance
Budget
• Responsible for managing the publicity budget for Global PR activities on designated releases
• Responsible for managing retainer budget with international publicity agency
Communication
• Work closely with the VP Global Publicity and various team leaders on each designated title to develop and execute a strategic publicity plan through to release
• Build effective working relationships across the marketing team, reporting on campaign progress.
• Work with cross divisional teams to drive synergies across NBCUEnsure regular updates are given to the head of the department and team leaders on any given campaign.
• Maintain a good working knowledge of internal systems including PUMA (Marketing Portal), Upimedia (Theatrical Press Images Site), UIG(Home Entertainment Press Images Site) and SAP (Finance Tool).
• Act as point of escalation for any immediate issues that need mitigation.
Reporting
• Act as principal point of contact for filmmakers, licensors, talent, internal stakeholders and local territory distributors/partners for all UPCG films and New Business projects
• Report into VP of Publicity on all Focus Features and UPCG documentary campaigns
Innovation
• Seek out new and different approaches and ideas to bring freshness to each project whilst ensure that recommended ideas are within strategy.
• Proactively bring and embrace new and different ideas and examples of innovative publicity and content distribution â€'' whether tactical or strategic â€'' to attention of the publicity/marketing team to spark new thinking.
• Leverage use of data to inform and expand publicity campaign planning and opportunities.
Qualifications
/Requirements
• Experience of writing formal communications and delivering presentations
• Excellent negotiation, influencing and interpersonal skills
• Excellent organisation and project management skills
• Excellent English language skills (written and spoken)
• Strong business acumen
• Gravitas in dealing with senior internal and external stakeholders
• Solution orientated, commercially focused and deadline driven
• Ability to self-motivate, show initiative and tenacity at all times
• Able to demonstrate innovation and imagination in approach to publicity campaigns
Qualifications
/Requirements
NBCUniversal are proud to be a Disability Confident Committed employer. https://www.nbcunicareers.com/accessibility-statement
We are proud to be a disability confident employer and we'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our recruitment team who will be happy to support you.