Streaming Curator
Universal Music Group
Kensington, UKThis was removed by the employer on 10/24/2018 6:22:00 AM PST
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Full Time Job
Description
Job title: Streaming Curator
Responsible to: VP, Digital, Global Classics & Jazz
Department: UMG Global Classics & Jazz
Location of work: Kensington Village
Main purpose of role
The Streaming Curator is responsible for creating and updating new streaming channels (such as playlists) and using and interpreting streaming data. The streaming curator’s job is to help reach new consumers and drive plays of Classics & Jazz music across key streaming services, resulting in an increased market share and revenue gain for the business.
Key responsibilities
• Manage global consumer-facing playlists - Curate and create global priority playlists across multiple partners, ensuring they are fit for purpose and continually identify areas of improvement. Suggest and help run marketing campaigns for playlists when needed.
• Work with the experts in the Global Classics & Jazz team to ensure we select and expose the right music, at the right time for the right people - Liaise with frontline marketing & labels, jazz and classical catalogue team, content and voice team.
• Identify new playlist and online radio opportunities across multiple digital platforms and new services as they come to market.
• Create playlists and track addition suggestions for digital campaigns and promotions with partners and provide information to partners as needed.
• Work with Streaming Marketing Manager and International Marketing team to ensure curation forms part of frontline marketing strategy and work proactively to inspire and advise where necessary
• Monitor and analyse streaming data constantly, including measuring and optimizing engagement, reacting positively and dynamically to analytics and market trends.
• Be able to analyse and initiate consumer research with our Global Insights team to inform and improve streaming strategy.
• Communicate strategy and successes to Global Classics & Jazz division.
Person specification
• Confident, hardworking and outgoing.
• Good communicator – able to express themselves clearly and confidently
• A music and data enthusiast with passion for detail and musical interest in all genres.
• An appreciation of classical and jazz music desirable.
• Expertise in the creative and technical process of making and developing playlists.
• Sound understanding of streaming music services and landscape.
• Well organised with the ability to plan and deliver to tight deadlines.
• Excellent attention to detail, with the ability to interpret analytical and complex data.
• Experience of working on own as well as part of a team, and with colleagues at all levels.
• Ability to remaining calm in an often-pressured environment.
• Excellent IT skills; must be proficient in presentation software such as PowerPoint or Keynote. Thorough working knowledge of Excel and ability to understand data is desirable.
Diversity and inclusion
Universal Music is an equal opportunities employer. We embrace diversity and are committed to a working environment where no one will be treated less favourably on grounds of their sex, race, disability, sexual orientation, religion, belief or age
Disclaimer
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.