Marketing Director
Universal Music Group
New York, NYThis was removed by the employer on 6/22/2018 5:21:00 AM PST
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Full Time Job
Description
We are currently seeking an experienced Marketing Executive who will handle product and marketing campaign strategy for multiple artists and projects across the Verve & Classics roster. This person will work closely with the Department Head and all other departments within Verve/Classics (A&R, Revenue, Creative, Digital, PR, Radio) to develop and execute fully integrated, progressive and innovative marketing strategies for a range of artists – from new signings to global superstars. He/She should have a strong understanding of artist development; streaming, digital and traditional retail/revenue business; live touring, events and festivals; creative and content strategy; long-term budget and P L management; artist relations and the ability to collaborate with artists and music executives daily in and out of the office.
Job Functions:
• Develop and execute marketing strategy for artists’ music and music-related products across the Verve/Classics roster. These include but are not limited to: single / EP /albums, music videos and video content, merchandise and direct-to-consumer business.
• Collaborate with key internal stakeholders across A&R, Retail Revenue, Product Development, Digital, TV & Film Licensing, and Artist Management to support priority projects, artists, and brands.
• Help guide and execute artist branding, creative materials and original content specific to each campaign.
• Proactively communicate goals and project analysis with all departments inside the company, and to artist management and agents.
• Regularly interface with artists and management on all aspects of commercial release plan and marketing strategy to insure the success of the project.
• Understand and analyse the constant flow of streaming, sales, radio and social data and adjust marketing strategies accordingly.
• Understand and implement innovative digital marketing
Job Requirements:
Skills/Abilities:
• Experience working with record companies, artist management, talent agencies
• Strong ability to successfully define and drive project management and execution
• Creative thinker with ability to generate innovative marketing ideas
• Strong understanding of DSP trends and emerging streaming business (Spotify, Apple, Soundcloud, YouTube)
• Social media savvy, with experience on platforms and understanding of associated data
• Strong skills in communication, presentation, writing, and able to work well cross-functionally
• Proficient with Word, Excel, PowerPoint, Nielson statistics analysis (Soundscan, Mediabase).
Experience:
• 6 Years Experience, Marketing Director / Product Manager/VP level
Education:
• Bachelor’s Degree
Universal Music Group is an Equal Opportunity Employer.
Disclaimer
This job description only provides an overview of job responsibilities that are subject to change.