Manager, Digital Marketing
Universal Music Group
Brentwood, TNThis was removed by the employer on 2/28/2020 5:22:00 PM PST
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Full Time Job
Description
How we LEAD:
As the Digital Marketing Manager, you will drive the profitability and promotional return of CCMG Publishing Church Resources’ digital marketing, audience development and lead generation initiatives.
How you’ll CREATE:
• Develop digital marketing plans and audience development strategies that are aligned with CCMG and divisional strategic goals and objectives.
• Strengthen our reputation, broaden our reach, grow our audience by generating leads (e-mail capture, social activation, digital advertising, etc.) and put them in the right brand marketing funnel(s).
• Support Worship Together and Product Marketing teams through the development of best practices, templates, onboarding resources and process optimization.
• Manage digital advertising for all song promotions, product releases and brand development campaigns - implementing in partnership with internal agency partners.
• Create assets, tools, and content that expand the global reach and influence of our songs, writers, and strategic partners.
• Support the technical development of owned web platforms, SAAS partners and third-party integrations.
• Work collaboratively to innovate and manage the development of new ideas and content that re-enforce our position as the market leader in the worship and church resources community.
• Consistently monitor worship music and church trends as they relate to songs/artists/writers. Regularly assess our processed and platforms to ensure that we are resourcing the church with the most relevant worship songs and products - in the right way.
• Track competitor strategies with respect to modern worship song promotion and print resources - adjusting our marketing strategies accordingly.
• Manage digital marketing budget lines effectively and efficiently to ensure company assets are utilized in accordance with Capitol CMG policy and budget.
• Provide on-going support to VP, Church Resources by supporting priorities, major initiatives and all requests to connect songs & consumers.
• Other duties and responsibilities as assigned.
Bring your VIBE:
• 2- 4 years of relevant experience
• Experience working or volunteering in church music a plus
• Ability to think creatively, conceptually and strategically
• Familiarity with music publishing and church music
• Ability to maintain and good balance between strategic perspective, fiscal responsibility, creativity, interpersonal relationships and operational understanding
• Strong oral and written communication skills
• Strong relational skills
• Working knowledge of web development tools and platforms (HTML/CSS/Javascript/etc.)
• Working knowledge of CRM tools (Active Campaign, EMMA, Salesforce, etc.)
• Experience using lead generation tools (Leadpages, Unbounce, Instapage, etc.) a plus
• Experience using Adobe Creative Suite a plus
• 4-year college degree in Marketing, Communications, or Music Business preferred
What’s in it For You?
• Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
• Paid Time Off – Paid Holidays, “Gift Week”, Summer Fridays
• Student Loan Repayment Assistance
• Employee Developmental Support
• Annual Gym Reimbursement Package
• Pet Insurance, plus much more!
Universal Music Group is an Equal Opportunity Employer.