Intern - CRM & Consumer Marketing Department
Universal Music Group
Kings Cross, UKThis was removed by the employer on 9/14/2018 2:23:00 AM PST
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Part Time Unpaid Internship
Description
Job title: CRM & Consumer Marketing Department Intern, 12 Month FTC
Department: Consumer Marketing, UMG
Reporting to: Senior CRM & Consumer Marketing Manager
Location of work: Kings Cross
Main Purpose of Role:
Reporting to the Senior CRM & Consumer Marketing Manager, this role forms part of a comprehensive consumer relationship-marketing service to the UK Business & Labels, all other areas of Universal but most importantly consumers. This role will be working alongside the CRM & Consumer Marketing team who are responsible for growing the value of consumer data through the implementation of strategic group-wide initiatives and new consumer technology.
General / Regular D uties:
• Support labels on our in-house CRM systems – Vice-Versa / TalkBe Messenger Platform / Grand Royal / Linkfire / Moveable Ink / Appreciation Engine / Media Manager
• Administrative data tasks and regular audits across all systems and assets
• Assist senior manager with Monitoring & Reporting of all eCRM and e-commerce activity on a monthly basis
• Supporting labels in their day-to-day CRM email campaigns
• Support CRM & Consumer Marketing Executive & Senior CRM & Consumer Marketing Manager with Best Practice and Case Study materials (excel, powerpoint)
• Checking of email campaigns and ensuring they meet our required checks and best practices.
• Support executive with the co-ordination of labels and platform developers for site builds on in-house website builder
• Meeting co-ordination – agendas, follow up on label meetings with notes and action points
• Research and keep up to date on all aspects of CRM and feed back to labels & central digital
• Execution of the monthly Genre Newsletters.
• Support all UMG labels & Digital Marketing with CRM system queries and help collate and brief new developments to the development team.
• Pro-actively clean and update the consumers & their attributes on the CRM database
• Additional ad hoc duties where required
Person Specification:
Essential:
• Digitally savvy with good awareness of CRM and comfortable with systems and technology
• A high attention to detail
• Flexible and able to prioritise own workload.
• Highly numerate with an analytical mind
• Excel: vlookup, pivot tables, and all other basic functionalities are a must.
• Self-motivated, hard-working and enthusiastic.
• Excellent oral and written communication skills.
• Highly organised with the ability to keep calm under pressure.
• Good computer skills i.e.: Microsoft Office, Google Analytics, Powerpoint
• Awareness of Consumer Relationship Marketing and the part data plays within the marketing environment
Desirable:
• Experience of working in an office environment
• Track record of working in multi-tasking high pressure environment
• Presentation skills – Powerpoint & Excel proficient
• Knowledge of digital marketing / digital music developments
• Past experience using CRM systems and campaigning
• Basic HTML skills, particularly with email focus
Diversity and Inclusion
Universal Music is an equal opportunities employer. We embrace diversity and are committed to a working environment where no one will be treated less favourably on grounds of their sex, race, disability, sexual orientation, religion, belief or age .
Disclaimer
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.