CRM Product Manager
Universal Music Group
Santa Monica, CAThis was removed by the employer on 10/29/2018 12:22:00 PM PST
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Full Time Job
Description
Universal Music Group Consumer Engagement is seeking an CRM Product Manager. This position sits at the intersection of business strategy, data and platform development, and change management. S/he will play a key role in managing the design, build, and implementation of UMG’s global CRM and data capabilities and is responsible for maintaining the CRM product roadmap to build a stable, maintain, and scale UMG’s global consumer data and CRM platforms and products.
Job Functions:
The CRM Product Manager is responsible for requirements gathering, testing, and post deployment support of UMG’s global / CRM platforms which primarily includes a consumer data platform (CDP), multi-channel marketing and messaging tools, and consumer-facing preference / consent centers as the primary focus; eventually more product launches and ongoing ownership will follow. Doing this job well means effective partnering with business and technical teams across the organization to create/refine global data and CRM business requirements that include end-user stories, functional and technical specifications, and prioritization of efforts within a global roadmap, etc. They will proactively contribute to enhancement and scale of UMG’s global CRM business discipline. This includes:
• Is the day-to-day program owner to ensure that the larger Global CRM solution roadmap is maintained and executed, this includes the consumer data, direct marketing and CRM analytics platform products.
• Act as liaison between business and technical teams in all areas of CRM development and enhancements.
• Lead the process to gather, analyze, prioritize CRM business requirements and develop detailed functional requirement and clear project scope and roadmap.
• Develop clear and complete CRM business and functional requirement documents that can be shared with business and technical teams.
• Working with global technical teams and developers, test and validate that their solutions have meet business requirements delivered by the business.
Job Requirements:
Skills/Abilities:
• Strong ability to represent and document business processes, interaction flows, data flow processes, etc.
• Effective in managing multiple parallel work streams and initiatives (e.g. analytics, data platforms, DMP, site and ecommerce, etc.)
• Exceptional written and verbal communication skills across business and technical teams that is detailed, organized, and results-oriented
• Ability to work effectively in a fast paced, high energy, team-oriented environment
• Working knowledge of Drupal, Magento, Google Analytics, CDP technologies, etc.
• Has an innate sense for quickly assessing and recommending solutions to complex business and technical problems
Experience:
• 3 years of experience in CRM business and data analysis, and process flows; in product manager role a plus
• Experience with standard CRM marketing platforms such as web analytics, data warehouse technologies (CDP a plus), omni-channel digital marketing tools, etc.
Education:
• Bachelor’s Degree
Universal Music Group is an Equal Opportunity Employer.
Disclaimer
This job description only provides an overview of job responsibilities that are subject to change.