CRM Analyst
Universal Music Group
Santa Monica, CAThis was removed by the employer on 3/12/2018 5:22:00 PM PST
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Full Time Job
CRM Analyst (Santa Monica, CA or NY,NY)
Description
Universal Music Group Consumer Engagement is seeking an Analyst, Consumer Engagement Analytics. This position plays a key role in managing the day-to-day operation and implementation of UMG’s customer analytics capabilities. S/he will be responsible for various areas that build a stable, maintain, and scale a direct-to-consumer (web, ecommerce, CRM) analytics practice in a fast-paced high-growth area of our business.
Job Functions:
Following direction from the Consumer Engagement analytics team, help design, document, and manage analytics tracking specifications for digital products and platforms, including web, mobile apps, e-commerce, offline, and other direct-to-fan experiences that may surface. Additionally, help coordinate the development and socialization of Consumer Engagement reports, analytics, and segmentation. This will include, but is not limited to:
• Utilize our suite of analytics tools to help extract data and prepare regular analysis and consumer data segmentation
• Manage the setup, QA, and debugging of tracking solutions, serving as the primary contact for analytics implementation requests across multiple teams
• Provide guidance for data integrity issues, ongoing maintenance, and data governance
• Oversee tag management systems, data tracking collection tools, conduct audits, and troubleshoot tracking gaps to maintain data confidence and improve standardization practices
• Assist in devising and conducting A/B and multivariate testing across sites and e-commerce stores
• Participate in the translation of business requirements into reporting deliverables aligned with relevant KPIs
• Provide weekly/monthly/quarterly/annual data pulls as needed by the Consumer Engagement team(s)
Job Requirements:
Skills/Abilities:
• Exceptional attention to detail, organizational skills, and commitment to creating and maintaining analytics design and operational documentation
• Strong ability to anticipate and solve problems independently as well as work with cross-functional teams
• Comfort with analyzing/cleaning large data sets and extracting key insights
• Familiarity with tag management and data collection platforms and products
• Experience with data analytics and visualization tools, such as Tableau, Google Analytics, Domo
• General understanding of data configuration and databases
• Passion for music, sense of humor, entrepreneurial spirit, desire to learn, and the ability to keep calm under pressure
Experience:
• Minimum 3 years direct experience
• Direct experience with web analytics tools, ideally Google Analytics
Education:
• Bachelor’s Degree.
Universal Music Group is an Equal Opportunity Employer.
Disclaimer
This job description only provides an overview of job responsibilities that are subject to change.