Community Impact Marketing Specialist
Telemundo
Dallas, TXThis was removed by the employer on 1/15/2022 12:03:00 AM PST
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Full Time Job
Responsibilities
Responsibilities:
The Marketing Specialist collaborates in the development, execution, and management of KXTX community, communications, and tent pole initiatives. Every project is approached with a clear vision of how we can make the most meaningful impact in our diverse DFW community. Collaboration with our community partners and with Telemundo 39 and NBC 5 is part of every process. Relationships are forged with the aim of increasing inclusiveness as well as the stations' presence in the community.
The Marketing Specialist will proactively propose new events and initiatives designed to further the priorities and goals of the stations while consistently reviewing all external activities to ensure symmetry with the station's strategic priorities.
The Marketing Specialist will also play an important role in strategic communications. A strong writer with public relations experience, will regularly construct communication plans to further the priorities of the stations which may include developing press releases, media advisories and external messaging that amplifies our local brand and promotes our programming / initiatives.
The Marketing Specialist will also play an important role in vetting external event invitations, developing event briefings and coordinating external appearances by news talent and executives.
Community:
• Develop and further cultivate and support inclusive and diverse relationships between with relevant stakeholders in the DFW Area.
• Work with Marketing Director to develop new strategic community plans which will support station priorities and goals and grow brand awareness across the DMA.
• Build and maintain strong relationships with grassroots and community organizations and advocacy groups.
• Manage station non-profit partnerships, including support through Public Service Announcements (PSAs) and other in-kind support.
• Manage the FCC Public File including development of quarterly and annual reports.
• Lead station tent pole community initiatives and programs and manage internal calendar of events.
• Vet external event invitations involving executives and news talent.
• Identify best practices and proactively propose new events and initiatives while consistently reviewing all external activities to ensure symmetry with the station's strategic priorities and goals.
Qualifications
/Requirements
BASIC QUALIFICATIONS:
• Excellent communication (written and verbal), interpersonal and client relation skills
• Strong ability to write conversational, action-oriented marketing copy in Spanish
• Comfortable with using and administering CMS and social media platforms
• Experience in working in a marketing, sales or event-based organization
• Computer proficiency required (Word, PowerPoint, Outlook, and Excel)
• College degree or equivalent work experience
ELIGIBILITY REQUIREMENTS
• Interested candidates must submit a resume/CV online to be considered
• Must be willing to work in our Dallas/Fort Worth station just south of DFW Airport
• Must have unrestricted work authorization to work in the United States
• Flexibility to work nights and weekends if requested
• Must have a valid driver's license
• Fluent in Spanish (Speak, read & write)
• Be able to work flexible hours when needed including weekends and holidays, with short notice
• Must accept Solutions as NBCUniversal's Alternative Dispute Resolution program
Desired Characteristics
• 2-year college degree in marketing or related field is preferred but not required
• Strong written and communication skills at all levels
• Excellent computer skills
• Be self-reliant and able to efficiently prioritize and complete tasks independently
• Self-starter who thrives in a fast-paced environment
• Well organized with excellent attention to detail and accuracy
• Strong multi-tasking and time management skills to successfully manage multiple projects
concurrently and meet tight deadlines.
• Consistent team player who is willing to pitch in on last minute, high priority projects as needed
• Working knowledge of Adobe Creative Suite (Premiere, After Effects, Photoshop, or Illustrator)
preferred, but not required