Brand Strategist
Tastemade
Santa Monica, CAThis was removed by the employer on 10/20/2021 9:14:00 AM PST
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Full Time Job
What you'll be doing:
• Work with Sales team to understand clients' qualified and measurable KPIs and identify Tastemade tactics most effective for those goals
• Own the creation of creative, strategic integrated custom programs for a variety of clients, working alongside internal teams (Programming, Development, Talent, and Production) to craft a solution that is both on-brand for Tastemade and in line with Tastemade business goals
• Create effective distribution strategies and packages based on platform-specific best practices while tying back to client KPIs
• Bring creative, innovative and tactical program ideas to life through the writing, visual design & development of strong proposals
• Create strong packaging around our creative ideas so they both meet our business goals and ensure measurable success for our clients
• Provide strategic and tactical support to key accounts in partnership with Tastemade's Sales team
• Support Account Executive counterparts on qualified sales calls and strategy sessions, as well as proposal presentations and pitches, to positively impact client relationships and create high caliber creative programming
• Be a respected strategic & creative voice for both the client and Tastemade
• Work across verticals to compile proactive concepts and continuously work alongside sales counterparts to identify and define opportunities for the further growth of the accounts and campaigns
What you'll bring:
• 3-5 years of relevant experience in digital advertising and marketing creating custom programming with brands
• BA/BS degree or equivalent in a related field
• Top performance record (we will check references)
• Experience with custom video programming is a huge plus
• Working knowledge of Keynote