Advertising Campaign Associate, Social & Ctv / OTT
Tastemade
Remote, CAThis was removed by the employer on 2/10/2022 4:14:00 PM PST
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Full Time Job
What you'll be doing:
• Trafficking and set-up of video and traffic campaigns on Facebook, Instagram, Snapchat, Pinterest, YouTube, Twitter, and TikTok.
• Set-up and pacing of CTV media campaigns in Google Ads Manager 360.
• Monitor and optimize campaigns to ensure the highest possible performance, while pacing campaign delivery and budget.
• Reconcile tracking/reporting between internal and 3rd parties and investigate and resolve inventory discrepancies between ad-servers.
• QA and troubleshoot 3rd party tags (DoubleClick, Sizmek, Innovid, etc.) and assets provided by the advertiser.
• Meet with platform partners to stay up to date on the latest social media advertising products/capabilities
• Update resource documentation to ensure all teams are working with the most accurate information
• Work with AP to keep track of monthly advertising expenditures
What you'll bring:
• Minimum of 2-3 years publisher AdOps experience
• 1-2 years experience in supporting and executing social digital advertising campaigns on Facebook and Instagram. Other social platforms such as Google Ads, Twitter, TikTok, Pinterest are a plus.
• Solid understanding of ad-serving technologies, particularly with social media platforms, Google Ads, and Google Ads Manager 360 (DFP).
• Strong organizational, project management, and problem-solving skills with proven ability to identify and prioritize critical issues.
• Familiarity with ad viewability/verification vendors (IAS, MOAT, etc.) self-service wrapping, as well as survey study tagging
• Ability to work cross-functionally with excellent communication and teamwork skills.
• A strong track record of attention to detail and enthusiasm toward learning is required.
• Self-starter and comfortable working in a fast-paced, entrepreneurial environment.
• Strong written and communication skills.
• Extremely data-driven and process-oriented.
• Intermediate to Advanced Excel Skills Knowledge of RTB, PMP, and Header Bidding/Wrapper a plus
• Understanding of auction dynamics in a programmatic environment a plus
• Certifications are a plus (Facebook Blueprint, Google Ads, Twitter Flight School, Snap Focus, etc.)