VP, Branded Entertainment
Sony Pictures
New York, NYThis was removed by the employer on 4/3/2019 9:52:00 AM PST
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Full Time Job
VP, Branded Entertainment
The VP, Ad Sales and Branded Entertainment, is a new position being created to act as a liaison between Advertiser Sales, Production, Legal, Marketing, and Clients (both agencies and marketers). The position will keep all stakeholders aligned so that production deadlines are met, within budget, and according to the deal points as outlined and agreed to by all parties for The Dr. Oz Show, The Dish on Oz (working title), The Mel Robbins Show, and future programs/networks as identified by management. In addition, this position will carry sales responsibilities to ad agencies/clients as identified by management.
The position's responsibilities will include:
• Interact with various business stakeholders in order to ascertain needs and develop solutions to produce successful marketing integrations
• Negotiate multi-platform branded entertainment partnerships on behalf of Sony Pictures Television
• Create proposals for The Dr. Oz Show, The Dish on Oz The Mel Robbins Show, and future programs/networks as identified by management
• Create term sheets for branded integrations in conjunction with legal department
• Negotiate and maintain upfront and scatter syndication deals as identified by management
• Manage of all budgets/pipelines relating to integrations as identified by management
• Act as a liaison between Zoco, Sony Pictures Television, Clients, and Production to create digital partnerships affiliated with integrations and custom content
The ideal candidate's skills and abilities will include:
• Minimum 6 years experience with successful track record in Branded Entertainment
• Strong client relationships in the area of Branded Entertainment
• Exceptional writing skills
• Ability to ideate, create, negotiate, and execute branded entertainment deals
• Creative, self-motivated, solutions-oriented
• Extreme attention to detail
• Strong negotiating skills
• Ability to adhere to strict deadlines
• Strong problem-solving skills
• Strong conflict/resolution skills
• Strong social/digital background---IAB Certification a plus
• Experience in the food category a plus
*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
* Sony Pictures - NY - New York City