Sr. Manager - Marketing & Ecommerce
Sony Pictures
Culver City, CAThis was removed by the employer on 4/15/2020 7:51:00 AM PST
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Full Time Job
Sr. Manager - Marketing & Ecommerce
Position Summary:
Reporting to the VP of Retail Development and Marketing, the Sr. Manager will oversee marketing and publicity activity for the Sony Pictures Consumer Products group globally. Additionally, the position will also drive the relationships and development of retail programs in the US across the E-Commerce channel.
Key Responsibilities:
• Lead and manage the development and creation of compelling brand presentations across the Sony film and television portfolio, that can be used by agents, category sales and retail teams to pitch and secure global partnerships.
• Partner with in house publicity teams, along with agency of record, to develop comprehensive advertising, media and publicity plans in support of all Sony Consumer Products programs and activities globally.
• In collaboration with the Sony Digital teams, lead the development, implementation and execution of comprehensive digital marketing strategies to support our licensee, retail and agent partners globally.
• Evaluate licensee and retail partners' marketing strategies and plans (including publicity, media, digital, events) and provide direction to ensure activations, approach and messaging are on brand and drive optimal results.
• Establish, manage and grow relationships with specified E-Commerce retailers (including buyers, marketers and other cross functional teams).
• Responsible for driving the expanded distribution of products across the E-Commerce channel (including toys, apparel, home and publishing) as well as increasing visibility with those retail partners through dedicated brand pages, online takeovers and breakthrough social media activations.
• Responsible for the retail development budget of assigned accounts and ensuring that revenue goals are being achieved.
Education and Experience
Requirements:
• A bachelor's degree is required, MBA preferred.
• 5+ years of experience managing marketing, digital and publicity campaigns.
• Proven understanding of marketing channels and consumer touchpoints, especially digital & social.
• Experience working with E-Commerce retailers highly preferred.
• Experience within the consumer brand/CPG space highly preferred.
• Strong experience presenting to all levels of management both within the organization and to external partners.
• Proven track record of developing compelling marketing and sales materials.
• Exceptional communication skills (both written and verbal) is required.
• Fluency with PowerPoint is a must.
*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
* Sony Pictures - CA - Culver City Area & Studios