Spring Franchise Marketing Trainee
Sony Pictures
Culver City, CAThis was removed by the employer on 12/11/2018 9:51:00 AM PST
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Full Time Job
Franchise Marketing Trainee, Sony Pictures Television – Spring 2019
OVERVIEW:
The Sony Pictures Entertainment Professional Trainee program offers a unique opportunity to work alongside the teams that come together to create movies, TV shows, and other great experiences. These paid assignments provide meaningful and productive work that allow you to build your resume, experience and develop your skills further. You will be provided with challenging tasks, real-world experience, valuable networking opportunities, and many educational and social opportunities while on the lot. This Spring Professional Trainee position is from January to May. All candidates must be able to work 40 hours a week.
The Marketing Trainee opportunity is with Sony Pictures Television's Franchise Marketing department. The trainee will gain knowledge of brand and franchise marketing initiatives including broadcast and cable network support, digital distribution, brand integrations, and all downstream series support.
RESPONSIBILITIES:
• Tactical execution of media and marketing efforts supporting SPT priorities including digital and social campaigns, social listening, and promotion support
• Maintain database and track all network and cable on-air promotion, and provide real-time analysis for SPT shows
• Provide support to social listening project and help execute social media campaigns on various platforms (Facebook, Twitter, Tumblr, Reddit, etc.)
• Conduct digital audits of SPT properties, regularly updating to ensure accuracy
• Assist Licensing team in maintaining an up-to-date database of merchandise submissions and approvals
• Work closely with interns
• Research online marketing opportunities, digital/integrated campaigns, competitive campaigns and trends; curate articles/journals of relevant entertainment/technology news
• Assist in tracking development materials, casting notices, and production updates
• Read scripts and be able write coverage with quick turnaround
• Assist in the creation of decks, presentations, and other materials
QUALIFICATIONS:
• Computer applications: Proficient in Excel, Word, PowerPoint. A firm understanding of social networking and VOD sites is imperative.
• A passion and knowledge of the digital space, pop culture, social media, technology, and entertainment
• Previous internship experience in the entertainment industry preferred
• Strong organization and communication skills.
• Must be able to handle multiple time-sensitive projects simultaneously
*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
USA - Culver City - Studio Lot - Jack Cohn Bldg