Senior Manager/Associate Director, Marketing
Sony Pictures
Mumbai, MHThis was removed by the employer on 3/12/2018 7:53:00 PM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Marketing Category
Search for Senior Manager/Associate Director, Marketing jobs in Mumbai-MH
Search all Senior Manager/Associate Director, Marketing postings
Full Time Job
Senior Manager/Associate Director, Marketing
Responsibilities:
• Develop and implement a marketing communications strategy for the local Sony titles in India
• Work closely with the Marketing team to provide, create and execute the marketing plan
• Manage the process of communication creation and driving innovations within the team to help increase/enhance the visibility of the films to its target audiences and to the trade
• Manage the complete media planning and buying to ensure best value
• Plan and execute innovative Below-the-Line Campaigns for the films
• Handle film research to understand audience preferences
• Work with the PR agency on publicity campaigns and build positive perception on the film
• Work with the Digital Agencies to handle the digital marketing campaign for the films to generate buzz across the social media space and visibility across the digital domain
• Work with Local Distribution team to ensure maximum visibility in theatre and Sub-distributors to build effective reach in smaller centres
• Drive innovations on the marketing mix in consultation with the director and the production team of the film
• Analyze market trends and keep track on competitors
• Manage financial budget and handle marketing oriented financial processes
• Build Brand Partnerships and Media Alliances to help stretch the marketing budget
• Manage Talents throughout the promotion period
• Support International distribution teams on international marketing requirements
Job Requirements:
• College degree / MBA qualification (a plus)
• 8-10 years' work experience, proven track record in film marketing a must
• Demonstrate ability to work through the entire marketing activity effectively
• Strong strategic and branding skills
• Must be able to develop, adapt and interpret global marketing strategies, and clearly understand on how to use promotions, publicity and advertising to launch new products
• Ability to work independently, think creatively and execute effectively
• Thorough understanding of media and research, and the ability to use these tools to recommend marketing programs to reach targeted audiences
• Strong leadership management, relationship building & interpersonal skills coupled with personal integrity
• Stature to interact with the top management team and manage external relationships at an appropriate level
• Track record of continuous innovation with a strong commercial acumen
• Possess with a passion for films
Interested candidates are invited to send your application with detailed CV, including current & expected salary, and notice period.
Applications will be treated in strict confidence and information will be used for recruitment purposes only.
Sony Pictures Entertainment is committed to equal opportunity in all its employment practices, policies and procedures and to ensuring that no worker or potential worker will receive less favourable treatment due to any characteristic protected under applicable local laws.
* Sony Pictures – IND – Mumbai