Sales & Distribution Supervisor, Exhibitor Relations
Sony Pictures
Taipei, TPThis was removed by the employer on 3/26/2019 5:52:00 AM PST
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Full Time Job
Sales & Distribution Supervisor, Exhibitor Relations
Position Summary
The position is responsible for the development, management and implementation of in-theatre marketing and the exhibitor marketing campaigns for Sony Pictures films (including exhibitors' social media), and be the key contact for all exhibitors. He/she will liaise with Marketing and Sales on creation and usage of in-theater materials, in-theater advertising regarding budget and approval process.
Key Responsibilities
• Negotiating and executing in theatre campaigns, including the management, production and trafficking of all creative to exhibitors. Planning and managing a substantial exhibitor relations budgets for all titles
• Developing and implementing promotional campaigns for new releases across exhibitor's owned media platforms such as advance booking initiatives, in-cinema promotions and retail support
• Managing the trafficking, collation, development, production and distribution of all cinema materials (including posters, trailers, point of sale materials, etc)
• Promotion and management of the Sony Pictures Asset hub and the production of asset emails. Ensuring all exhibitor websites are up to date with the correct release dates and assets
• Managing requests from cinemas for materials, e.g. trailers, point of sale and merchandise
• Liaising with the marketing team on the trailering strategy including updating all internal documents and producing the trailer report to be presented at the weekly trailer meeting with senior management
• Liaising with the Exhibitor Partnership and Activations team in head office on exhibitor activity including trailering, promotions and point of sale. Attending regular conference calls with the EVP of Worldwide Exhibitor Partnership and Activations
• Producing and presenting slate presentations at exhibitor conferences and managing all trade show activities
• Communicating with the marketing team on exhibitor activity to ensure they are kept fully up to date with the latest in-theatre plans and to ensure consistent messaging and shared goals
• Liaising with exhibitors on their social media support and working closely with the digital team to negotiate exhibitor exclusive content
• Securing film merchandise/exclusive promo items for in-theatre promotion on relevant titles
• Production and management of front of house display at key cinemas and facilitating the delivery of POS for key events
• Updating the distribution minutes with key exhibitor relations updates and trailer counts
• Capturing all exhibitor activity and creating exhibitor relations wrap up decks to circulate internally and with LA
• Setting up a regular communication process with exhibitors to inform them of forthcoming releases, marketing campaign details, promotional guidelines and upcoming screenings
Qualifications
• University or above education
• Excellent verbal and written communications skills, in both English and Chinese
• Ideally has 1-2 years trade marketing related experience
• Experience in film/entertainment is not essential, but preferable, and experience of print and production of POS is also welcome
• A good understanding of latest trends in social media and film industry
• Numerate and computer literate, ideally of graduate-level calibre
• Well organized with a good attention to detail and able to multi-task
• Proficient with MS Office application
• Good negotiation and interpersonal skills
• Passionate, bright, enthusiastic individual
• Proactive and keen to learn
• Team player and able to work well with different people
• Friendly and outgoing personality, to be able to interact and manage relationships with various vendors and clients
• Work under pressure
TWN - Taipei - SPRI