Programmatic Manager
Sony Pictures
Culver City, CAThis was removed by the employer on 5/28/2019 11:51:00 AM PST
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Full Time Job
Programmatic Manager
Sony Pictures is rethinking Digital Marketing, building a best-in-class data foundation and launching an in-house Digital Media Buying team. This team will be entrepreneurial at its core: laying the foundation of a new internal marketing function while growing and evolving to meet the needs of Sony's business. All members are expected to come in with a start-up mentality (ambitious, hands-on, etc.) – eager to build the future digital-first workforce of Sony Pictures.
The Programmatic Manager will be responsible for end-to-end campaign management of programmatic media activities, including executing, optimizing and managing campaign budgets and pacing. The ideal candidate must be very solutions-oriented, working across internal and external teams, as well as 'hands-on-keyboard' to proactively identify and solve problems and ensure flawless campaign execution. The Manager will accomplish these goals by:
Designing and implementing best-practice programmatic campaigns, synthesizing inputs from various campaign stakeholders (e.g., incorporating test-&-learn plans from Data Operations team, aligning audience targeting to broader media team goals, etc.) Ensuring campaign best practices are properly established and consistently deployed across all media buying platforms.
Job Duties:
Campaign Planning: The Manager will be responsible for planning and managing programmatic campaign executions for Sony theatrical movie releases. He/She will also work directly with the internal planning teams and agency partners, acting as the primary point of contact for programmatic planning, creative asset delivery timelines, and all relevant campaign/billing documentation in preparation for campaign launch and post-campaign wrap-up.
Campaign Setup and QA: The Manager will be responsible for delegating setup tasks (to Programmatic Associates) & QA-ing in-platform campaigns before launch, ensuring campaigns are error-free and compliant with all Sony PMG best practices. He/She will work also work collaboratively with the Associate(s) and provide support and guidance across campaign setup & execution workstreams. On the data front, the Manager will work extensively with internal and external teams to ensure 1st party data segments 'piped' correctly to platform(s) before launch.
Campaign Management and Optimizations: The Manager will be responsible for optimization decisions for all Sony Media programmatic campaigns, often daily, as performance concerns & optimization opportunities are bubbled-up by Associates in-console. In addition, he/she will monitor audience performance data analysis and actively optimize across platforms while measuring performance and recommending further opportunities to drive performance. The Manager will also support the PMP negotiation process & QA deals throughout campaign setup and activation.
Analytics and Reporting: The Manager will manage a daily tracker to monitor all pacing / performance changes & optimizations. He/She will create weekly and post-campaign performance reports for the Sony Media team, which will provide analysis, insights, and some visualization. The Manager will also collaborate with the data analytics team to ensure all testing initiatives are set-up and measured appropriately so valuable creative and media insights can be gathered by end of test/campaign.
Billing Responsibility: The Manager will coordinate billing tasks between Associates on the team, and work with internal finance team(s) to provide monthly approvals & per-campaign actualization reports.
People Management: The Manager will actively mentor Associate members and provide guidance, QA support, etc., across job functions mentioned above.
Job Requirements:
• Bachelor's degree
• 3-5 years of experience
• Advanced experience in working with Excel (e.g. PivotTables, Pivot Graph, Data Table, etc.)
• Proficient in other MS Office products like Word and PowerPoint
Knowledge of:
• Hands-on executional experience with planning and managing large-scale programmatic activity across DSPs, etc.
• Extensive knowledge in technologies such as DV360, Verizon Media, TTD, AAP, or GDN
• In-depth knowledge of media planning fundamentals e.g. reach, frequency, formats, etc.
• Proven track record managing high campaign volume, large budgets, complex strategies, and driving quantifiable results
• Cross-channel media strategy: the skills to connect programmatic media plans to larger Sony Media objectives
• Biddable media planning, strategy and optimization techniques
• Programmatically-bought paid social experience desirable
• Experience with DoubleClick and other 3rd party tracking solutions required
Ability to:
• Manage high campaign volumes, large budgets – all while driving quantifiable results
• Analyze and interpret large amounts of data
• Proficient in Excel with an analytical thought process
• Ability to juggle multiple priorities and maintain strong attention to detail
• Develop work processes for junior team members to follow from campaign start to finish
• Articulate complex tech-related issues and educating ranges of audiences
• Strong interpersonal skills and ability to work with cross-function teams
• Excellent communication and presentation skills both verbal and written
• Develop best practices and contribute to SPE knowledge sharing effort
• Work under pressure and with short deadlines across multiple teams with fragmented, vertical (title-by-title) priorities
* Sony Pictures - CA - Culver City Area & Studios