Product Marketing Manager
Sony Pictures
Paris, ILThis was removed by the employer on 11/26/2018 1:52:00 PM PST
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Full Time Job
Product Marketing Manager
Your Role?
As our Product Marketing Manager, you will be responsible for the marketing activities for your products and the solutions you will design. You will craft the storytelling and positioning for products. You'll conceive and develop innovative marketing programs that drive demand.
What will you being doing:
You will manage the titles releasing on all formats Physical/ Digital, transactional promotional, and will track their performance in order to meet the Studios defined objectives.
In this role working alongside our Marketing Director, you will be expected to:
• Develop the strategy for the launch of new products in your scope
• Contribute toward setting and delivering the business objectives for each product in your scope and for all channels (sales, B2B, B2C, …)
• Create manage communication and promotion tools for Products
• Manage business performance for each product in your scope
• Implement product material localization
• Determine and make recommendations for the implementation of the marketing plan
• to manage and monitor each product P&L in order to meet the gross profit objectives determined for each product
FRA - Suresnes - SPHE