Marketing Manager, India
Sony Pictures
Mumbai, India, MHThis was removed by the employer on 4/6/2022 5:53:00 PM PST
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Full Time Job
Marketing Manager, India
Sony Pictures Entertainment is a leading creator and distributor of entertainment products, services and technology. Our global operations encompass motion picture production and distribution, television production, programming and syndication, home video acquisitions and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in over 70 countries.
Based in our Mumbai office on a 1 year co, this role will be responsible to plan the marketing strategy and mix, to handle the marketing campaign for movies produced and distributed by the company. This includes marketing at a consumer, trade and media level for the Indian and International markets.
Key Responsibilities:
• Handle all the pre-launch, launch and post-launch brand building to ensure the successful roll-out of Sony's multiple firm offerings across the local film slate.
• Assist to build efficient, effective and innovative marketing plans (across regions) for each individual film. This include specific creative campaigns, media partnerships, grass root promotions, barters and events.
• Responsible for identifying promotional tie ups opportunities to help generate media value for the movies
• Carry out detailed market study of the industry, analyse the latest market trends, tracking competitors' activities and providing valuable inputs for the marketing strategy of our films
• Work closely with the creative and other agencies to roll out effective campaigns for each film
• Manage budgeting/financial control on systems and procedures to practice impeccable financial management and payments to suppliers
Job Requirements:
• Minimum degree in marketing with typically 7 to 12 years' experience in media, entertainment, or advertising
• Prior experience in planning and rolling out content marketing campaigns is required
• Knowledge in understanding theatrical business in marketing strategy, brand building and implementation skills
• Strong team player with good interpersonal skills
• Excellent communication skills with good spoken and written English
• Ability to work independently under pressure and be highly organized
Please note that this is a 1 year fixed term contract and interested candidates are invited to apply with your detailed CV, current and expected salary, and notice period
Applications will be treated in strict confidence and information will be used for recruitment purposes only
Sony Pictures Entertainment is committed to equal opportunity in all its employment practices, policies and procedures and to ensuring that no worker or potential worker will receive less favourable treatment due to any characteristic protected under applicable local laws.
IND - Mumbai - SPIP