Marketing Executive
Sony Pictures
Petaling Jaya, Malaysia, SLThis was removed by the employer on 10/6/2021 5:52:00 AM PST
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Full Time Job
Marketing Executive
Based in our Malaysia office, this is an exciting opportunity for a Marketing Executive to assist with the planning and execution of innovative marketing campaigns via on-line, on-air, and events. In this position you will also play a key role in executing publicity plans for the company.
Key Responsibilities Include:
• Assist in the execution of marketing plans, communication activities, advertising, and publicity campaigns
• Involved in the overall marketing and creative operations
• Assist in getting marketing partners for each event and promotion
• Planning and implementing publicity campaigns, activities includes the following
• Working with the content team to create relevant social media and blog posts.
• Putting together informative press kits
• Maintaining good relationship with media outlets (traditional and new media)
• Organizing promotional events
• Analysing the impact of our publicity strategy and making adjustments where necessary
• Managing publicity budget, targets, and deadlines
• Coordinate with the Sales Team for sponsors and movie collaterals for sales and trade events
• Assist in the preparation of marketing materials (premiums, event decks, etc.) and collaterals
• Coordinate logistics for roadshows, events, etc
• Assist in the activation of events for movie promotions and movie screenings
• Manage the inventory of marketing material, premiums, and collaterals, which includes the following
• Keep an inventory log of all event materials
• Source for suppliers for movie premiums
• Monthly updates/inventory of the movie premiums and merchandise
• Prepare contracts and purchase orders, includes requesting and securing payments for all materials and/or placement costs whether bartered airtime or cash payment
• Coordinate deal commitments with partners/vendors and monitor progress of contracts
• Prepare marketing proposals and barter contracts/agreements and assist in the daily operations and maintenance of owned social platforms, websites and video-sharing websites including enquires and comments handling, page patrolling, content updates and A/B testing of campaigns
• Work closely with the other departments to ensure alignment with the necessary activities and or deliverables
Candidate Requirements
• University degree preferred with specialisation in Marketing, Business and/or or Mass Communication/ advertising/ film related
• Excellent verbal and written communications skills in English, Malay and Chinese
• Typically a minimum of 2 years' experience in similar marketing role
• Experience dealing with agencies, media partners, KOLs (Key Opinions Leaders), influencers and handling publicity events
• Strong understanding of social media and internet culture
• Must possess organizational and follow through skills and be able to multi-task, attention to detail, and cope well under tight deadlines
• Team player and ability to work independently under pressure as well
• Familiar with various digital media platforms including mobile and social
• Proficient with Windows and MS Office applications
MYS - Petaling Jaya - SPRI