Manager, Social Media
Sony Pictures
Culver City, CAThis was removed by the employer on 6/24/2022 9:51:00 AM PST
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Full Time Job
Manager, Social Media
Manager, Social Media (Motion Picture Group) Sony Pictures Entertainment is seeking a Social Media Manager, who will follow a film campaign from start to finish, beginning with project announcement, production, moving through the core marketing campaign, to its theatrical and in-home releases. The role will act as community manager across all platforms, implementing innovative social strategies while promoting positive brand conversation and engagement for the studio and its film releases. Additionally this person will also help with influencer outreach and creator-driven campaigns.
Platform Management
• Manage the day-to-day execution of each film's social media strategy, including scheduling, posting, and community managing on Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, Giphy, Tenor, TikTok and other emerging social platforms
• Design and execute a social voice and strategy unique to the brand of each film. Engage with consumer, talent, and partner posts
• Coordinate social account setup and verification for each film and naming of handles
• Launch and build (when applicable) Instagram Stories in support of each digital asset launch
Social
• As part of the Social Media Team, collaborate on the studio's overall social initiatives as it pertains to each platform
• Develop an ongoing relationship with Facebook, Twitter, TikTok, Google, Giphy and Snapchat partners to expedite requests and processes when launching materials
• Identify what captures people's attention on social and drives conversation. Keep finger on the pulse of social trends, new platform features and best practices, providing channel and community insights with actionable next steps on an ongoing basis
• Coordinate and execute live social media events including activities at press junkets, premieres, special events, talent Q&As, etc.
• Collaborate with internal teams (Television, Music, Consumer Products, Promotions, Publicity and Exhibitor Relations) to plan and schedule social content and posting requests on film's pages as it pertains to each campaign
Influencer Outreach
• Develop strategies for influencer and creator campaigns (organic and paid) and provide support for influencer marketing initiatives and outreach.
• Keep up to date on emerging creators and find actionable next steps to engage with new audiences.
Digital Content & Reporting
• Build and oversee the content calendar to plan optimized content for each platform including conceptualizing and writing all posts. Manage the content calendar review process - routing to the Digital/Social, Creative and Legal Teams
• Continually work with Digital Creative Leads to evolve the social media strategy to align with broader marketing campaigns and goals. Proactively work with them to develop and deliver best-in-class digital content including, but not limited to, images, videos, cinemagraphs, GIFs, Instagram Stories and more
• Outline the recommended types of social content and posting cadence to accomplish each film's social media goals and to increase page growth
• Manage the material launches (trailers/posters/clips/vignettes) on each social page, scheduling and identifying the needs and approach for talent, filmmakers and partners to share
• Work closely with the Digital Media team and third party agencies to coordinate paid promotion of social content and drive optimizations by testing new techniques, analyzing performance data, and making recommendations regarding shifting resources to top performing posts
• Report weekly on organic posts to analyze highest performing digital content
• Update Film Key Dates with social page stats on a weekly basis
Required Qualifications
• Bachelor's Degree required
• A minimum of 3-5 years experience working in social media marketing
• Proficient in Adobe Photoshop and Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Excellent written and oral communication skills
• Robust experience with publishing and analytics tools for all social platforms
• Knowledge and avid interest in Movies, Pop Culture, Social Platforms and Entertainment Marketing
• An eye for developing and critically viewing content under an intersectional lens.
• Strong work ethic, positive attitude and the ability to work under pressure in a fast-paced environment
• Strong creative instincts and an eye for detail
• Positive attitude is a must
*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
* Sony Pictures - CA - Culver City Area & Studios