Brand Partnerships and Innovation Coordinator
Sony Pictures
Mexico City, MXThis was removed by the employer on 7/30/2018 9:53:00 PM PST
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Full Time Job
Brand Partnerships and Innovation Coordinator
Sony Pictures Television Inc., is currently seeking a talented employee within Brand Partnerships and Innovation with a passion for integrated content creation and an ability to leverage multiple screens that utilizes each platform's strength. Reporting to the Director of Brand Partnerships and Innovation, the position's primary responsibilities are to lead development and strategic positioning of content centric campaigns for all of SPTN Ad Sales' Linear and Digital Portfolio offering
Responsibilities
• Primarily Responsible for development and strategic positioning of comprehensive commercial content packages for SPTN Mexico Ad Sales representatives
• Serve as liaison between SPTN Ad Sales and essential SPTN operation teams (Marketing, On Air, Programming, Digital) to ensure clear lines of communication and workflow on all commercial opportunities between both groups
• Lead all communication between SPT Ad Sales Brand Partnerships and Innovation and SPTN editorial team, developing a steady flow of streamlined information on all commercial opportunities.
• Lead conversation between agency/client direct and SPTN Ad Sales in the creative development and overall buy in of a commercial content package.
• Work together with central BPI hub in Miami to manage outside agencies/production companies in the development of all branded entertainment opportunities.
• Present and manage regularly scheduled updates to key sales personnel, presenting latest developments on all SPT digital platforms along with key market trends from the region
Requirements and professional experience:
• Bachelor's degree in Marketing
• 1-3 years of hands on experience in content marketing and strategic planning
• Languages: Excellent written and verbal communication skills, Bilingual a plus, English and Spanish
• Experience operating in or leading an agency to develop breakthrough creative campaigns, from brief to final approval and launch.
• Experience developing and executing an annual or brand specific marketing plan, including the development and management of budgets.
• Ability to translate internal and external consumer data in actionable insights.
• Passion for content marketing and ability to consistently stay ahead of market trends.
Skills:
• Business Acumen: ability to generate business ideas and execute against them.
• Business oriented: Capability to recognize a business opportunity.
• Effective communication: Ability to communicate ideas clearly and effectively, assertive
• Teamwork: being collaborative, respectful. Capability to work people with different levels of hierarchy.
• Negotiation and commercial skills: Ability to persuade and influence in order to execute the business goals.
• Strong presentation and analysis skills.
• Frustration tolerance
• Handling of ambiguity
MEX - Mexico City