Assistant Manager / Manager, Digital Marketing
Sony Pictures
Singapore, SGThis was removed by the employer on 3/31/2020 1:51:00 PM PST
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Full Time Job
Assistant Manager/Manager, Digital Marketing
Based in Singapore, this dynamic role forms part of the English content marketing team with a core focus on building the AXN brand. With hit series like Asia's Got Talent, The Amazing Race Asia and The Blacklist, this role offers an opportunity to connect popular content with millions of fans for the ultimate in entertainment experiences.
Sony Pictures Television is currently seeking a passionate digital marketer with a deep understanding of the social media landscape and digital culture. The candidate should possess the ability to capitalize and transcend media platforms to reach, connect and influence consumers in an ever-changing environment.
This digital evangelist will have strong analytical abilities will run the digital and social media channel for AXN, spearheading innovative content marketing and growing communities and engagement across Southeast Asia. If you are analytical, creative, flexible, collaborative, and would enjoy a career in a dynamic industry, then this is the role for you!
KEY RESPONSIBILITIES
• Develop a long term digital and social media strategy for AXN
• Identify trends and insights, and optimize budgets and performance at the channel, brand, and market level. Identify opportunities to monetize the brands' digital and social assets
• Create and manage compelling digital content to engage new and existing viewers via emotional storytelling, to build buzz and brand equity across various social platforms
• Develop and maximize traffic to websites through search engine optimization, search engine marketing, and other online advertising and social networking tools
• Foster and develop strong relationships with digital partners to identify new ideas for collaboration to increase engagement, influence and brand visibility
REQUIREMENTS
• Bachelor's Degree in Marketing or related field required
• At least 5 years of digital marketing experience (Experience in television entertainment, media or advertising industries preferred)
• A passion and genuine interest in English general entertainment and cultural trends
• Strong project management skills with an ability to manage multiple projects
• Excellent communication (verbal and written) and interpersonal skills
• Effective team player, able to work under pressure and tight timelines
• Fluent in digital media terms and metrics as well as of performance/digital marketing. Google Analytics certification required.
SGP - Hansapoint - SPENA