VP, Marketing, Artist Services
Sony Music
New York, NYThis was removed by the employer on 4/30/2019 10:49:00 AM PST
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Full Time Job
The VP, Marketing (Artist & Label Services) works closely with the Global Head of Artist & Label Services. This role has heavy involvement with Marketing, Promotion and Sales for the entirety of our Artist & Label Services division and requires an individual with an attention to details and overall understanding of marketing.
Responsibilities
• Work directly with Global Head of Artist & Label Services and C-level executives in order to lead a team focused on marketing initiatives as they pertain to artist services.
• Contribute heavily to the creation, development, and execution of marketing strategies for distributed artists
• Participate in near and long term creative planning to ensure a clear and consistent message for assigned projects
• Oversee design and timely production of commercial and promotional product, including advertising materials, album packaging, videos, retail displays and posters
• Develop and manage itemized marketing budgets. Monitor costs over life of projects, providing guidance to all departments on budget status and managing PNLs and KPIs.
• Identify and analyze new and innovative exposure and revenue generating opportunities for assigned artists
• Work closely with the Publicity department to research and coordinate press opportunities
• Lead the Digital Marketing team on the planning and execution of online and mobile marketing plans and strategies
• Work with the Sales department to meet or exceed sales targets
• Liaise with artists, management, radio personnel, the promotion and sales departments and local reps to organize in-market opportunities to maximize artist exposure to core demographic as needed.
• Act as point person for assigned projects to collate all department information and relay back to artists’ management in a concise and strategic way
Qualifications
• 10 years prior experience at record label/music company with extensive marketing focus; 5 years experience building and leading a marketing team
• Demonstrated experience in attention to detail and organizational skills
• Excellent written and oral communication skills
• Strong marketing, project management, and problem solving skills
• Successful candidate will possess a positive attitude, an eagerness to learn and a demonstrated ability to thrive in a fast paced work environment while juggling multiple tasks and priorities
• Passionate music fan with broad knowledge of music
• Bachelor’s degree required; Master’s degree or MBA preferred