Specialist, Digital Marketing
Sony Music
Nashville, TNThis was removed by the employer on 7/14/2022 8:50:00 AM PST
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Full Time Job
As a Specialist, Digital Marketing, you will play a key role in supporting the team to help our artists deliver music to their fans. Your role provides project oversight & administrative support and helps with the day to day management of assigned artist projects. This position requires interaction with members of senior management and other high-level internal and external contacts.
What you'll do:
• Create, develop, and execute innovative digital marketing campaigns on behalf of assigned artist roster
• Grow and engage social network communities (e.g. Instagram, Facebook, Twitter, YouTube Community, etc.), track and analyze social media data and consumer marketing results
• Implement new technologies and marketing tactics geared to maximize music streaming and consumption
• Submit creative job orders and develop websites, content (video, audio, graphic, text), and posting strategies for web, social and mobile
• Coordinate creative assets for socials and web properties
• Submit purchase order requests and budgeting needs
• Create, schedule and send e-mail newsletters on behalf of assigned artist roster
• Conceptualize contests and sweeps, including set-up of online forms and drafting of rules with Legal department
• Execute digital advertising campaigns to reach target audiences across the web and social media
• Work with Production and Release Planning staff to set-up and schedule digital products
• Work closely with key internal label teams, artists, and management throughout the project life cycle to communicate about new products, technologies, strategies, social communities and available digital opportunities
Who you are:
• At least 1 year in digital marketing role developing creative campaigns for brand/artist
• Passion for digital innovation and an ability to apply relevant technology trends to music marketing
• Experience managing social media platforms and building social communities
• Basic understanding of HTML, content management systems (e.g. WordPress, Shopify, etc.) and email marketing (e.g. Salesforce, MailChimp, etc.)
• Basic knowledge of Adobe Creative Suite (e.g. Adobe Photoshop, Premiere, etc.)
• Experience in a role that required excellent collaboration and organizational skills
• Strong work ethic, great communication, writing, and editing skills
• Bachelor's degree in marketing/digital/communications/promotions/advertising or related field is a plus
• Passion for building and engaging fans online
• Willingness to work extended hours including nights and weekends
What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• Our Hybrid with Flexibility approach combines the flexibility of remote working with the benefits of in-person collaboration whenever we need to come together to do our best work. Managers will partner with their teams and employees to establish work arrangements that meet the business, team, and individual needs.
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
• We invest in your professional growth & development
• Time off for a winter recess
This position requires the use of the CLEAR Health Pass App to access the office and off-site work events. While COVID vaccination is highly encouraged, vaccination is not required for employees based out of our Tennessee offices, although COVID-19 testing may be required. Please do not include proof of vaccination or any other indication of vaccination status when submitting your application materials. If applicable, at the time of a candidate's onboarding experience, the Company will follow up directly to share the company standards around using the CLEAR Health Pass App and provide instructions for safely entering our TN offices. Please note, employees are required to be fully vaccinated to enter our offices in New York, Los Angeles, and Miami. An employee will be considered fully vaccinated two weeks after their second dose in a 2-dose vaccine series (Pfizer or Moderna), or two weeks after a single-dose vaccine (Johnson & Johnson's Janssen vaccine).