Specialist, Digital Marketing
Sony Music
New York, NYThis was removed by the employer on 8/21/2018 1:49:00 PM PST
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Full Time Job
Responsibilities
• Grow and maintain artists’ social network audiences
• Grow and maintain artists’ fan databases
• Identify and execute marketing opportunities with new technologies and partners
• Design and execute contesting for exposure and audience growth and capture, using digital tools and partnerships
• Assist in the creation of content strategies, editorial calendars and publishing schedules
• Identify and research high impact content types to drive maximum reach and engagement for artist sites
• Collaborate with management and digital marketing managers and Product managers to coordinate band-originated site and social media content
• Maintain band “voice” in all outgoing communications
• Develop and execute plans to highlight and stimulate user-generated content
• Manage ongoing quality assurance of artists’ online presences
• Research, gather, plan and post compelling content that supports the voice, tone and style of our artists
• Analyze campaigns and create reports for audio/video content launches, newsletter campaigns, and more
Qualifications
• 1.5 - 2 years digital content management experience including social media messaging and email marketing
• Basic HTML skills
• Experience with photo and video editing tools
• Must have a solid understanding and passion for digital innovation and an ability to apply it to music marketing
• Must have a solid understanding of and demonstrated passion for music
• Superb writing, editing and communication skills
• Excellent attention to detail and a high level of organizational ability
• Energetic, efficient and able to work independently under pressure
• Must be able to think and act quickly; thrive in a collaborative, deadline-driven environment; and set and meet deadlines
• This role requires a high degree of creativity, energy, innovation and flexibility
• The ability to build and maintain relationships with a wide range of stakeholders is essential
• Bachelor's degree strongly preferred