Senior Vice President Marketing- Sme Catalog
Sony Music
New York, NYThis was removed by the employer on 4/24/2019 10:49:00 AM PST
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Full Time Job
A progressive, dynamic, collaborative team leader who has an insatiable appetite and deep knowledge of marketing artists, albums, songs and playlists in a streaming environment and a strong understanding of fan consumption behavior. Reporting to the EVP of Global Catalog, this position will lead a team of approximately 15 employees and will oversee all artist marketing activities for our extensive catalog of recordings.
Responsibilities
• Lead and inspire a team on the development and execution of innovative and impactful marketing campaigns to drive catalog revenue and fan engagement.
• Champion and influence the development of impactful marketing campaigns centered around the catalog of Sony Music’s on and off-roster artists. This includes partnering closely with each US frontline label as well as artists and their representatives and estates.
• Bring an innovative, positive, entrepreneurial and creative passion to the role with an unyielding drive to experiment, learn, analyze, adapt, collaborate and succeed.
• Partner and collaborate closely with the sales-led account relationships to develop revenue opportunities and ensure our marketing strategies are relevant and applicable to each account.
• Inspire and further cultivate a digital skill-set and mindset within the marketing team which is reflected in all marketing activations, digital media and partnerships as well as paid media.
• Build an appropriate team structure and robust marketing strategy centered around our urban catalog.
• Integrate data and analytics into the culture of the marketing team to ensure KPIs are consistently set and measured and to ensure data is integrated into the decision-making process.
• Drive accountability for managing marketing spend and project budgets.
• Communicate with international markets to customize and ensure our marketing campaigns are relevant to a global fan-base and customized for local country nuances.
• Partner as a thoughtful member of the senior catalog team and collaborate with other departments to drive the business forward and accelerate growth of our artist’s catalog.
Qualifications
• 10 years of marketing leadership experience - ideally coming from a music label, technology or similar entertainment field.
• Deep passion and knowledge of music, artists and technology and a strong understanding of how & where fans engage with songs, albums, playlists and artists.
• Collaborative personality who is comfortable with change and has a contagious hunger to learn and experiment.
• Exceptional people management skills as well as the ability to inspire, prioritize, multitask, focus, lead, influence and delegate while working under stressful and demanding situations.
• Ability to think independently and create and develop ideas that lead to positive change/improvements.
• Well organized with exceptionally strong communications skills that are adaptable to different personality styles and situations.