Manager, Marketing, Artist Services
Sony Music
Toronto, ONThis was removed by the employer on 4/13/2020 11:49:00 AM PST
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Full Time Job
Manager, Marketing, Artist Services - Canada Marketing
Responsibilities
• Build strong relationships with artists and artist management
• Coordinate with artist management and creative in order to facilitate the development of products from inception to completion
• Administer and track each project's marketing spends & events, as well as the impact on engagement & revenue through digital, physical, merchandise, and sync
• Coordinate with artist management and creative to facilitate delivery of audio assets, metadata, and artwork on time and inline with specifications
• Manage release setup to ensure the production process stays on schedule
• Liaise with all Orchard teams, including: creative, advertising, sales, legal, and finance to ensure the entire company is on board and contributing to each release
• Representing The Orchard in meetings, at shows, and on calls with artist management and bands/brands
• Available to Travel for work when needed
• Work together with Orchard's distributed artists and labels to generate digital traffic, increase fan base (subscribers/followers) in social media and streaming platforms, online and mobile PR,
• Strategize and manage priority release campaign logistics from inception to completion, working with other internal departments such as, but not limited to, advertising, retail and interactive marketing.
• Optimize new release and catalog strategy at both artist and label level.
• Coordinate with the artist services team to identify and approach new artist and manager targets.
• Work on ad hoc projects related to any and all marketing projects as needed.
• Constantly keeping an ear to the ground for new artists and keeping up with new trends and new artists in the music industry as they emerge
• Analyze the impact of all spending, marketing, and promotional activity, and put together materials to communicate findings to wider artist services vertical and management
Qualifications
• Professional with at least 5 years experience in marketing; knowledge of traffic generation, community management, digital advertising, etc.
• University/College degree in related fields is an asset
• Excellent knowledge of the digital space, analytics, and social media, with an ability to adapt to a constantly changing landscape.
• Prior experience identifying and developing talent with focus on Canada but experience Globally.
• Patience, judgement, interpersonal connections, persuasive written and spoken communication skills
• Excellent ear for music
• Highly advanced organizational skills, team worker, enterprising, autonomous, analytical, result oriented, with the ability to multi-task and prioritize to tight deadlines.
• Music passionate, connoisseur and lover, with deep knowledge of the music scene in Canada, with a willingness to attend industry events and shows.
• Fluency in French is an asset
About The Orchard
Sony Music Entertainment Canada, Inc. is an Equal Opportunity Employer. Sony Music Entertainment Canada, Inc. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.