Manager, Lifestyle Marketing and Brand Partnerships
Sony Music
New York, NYThis was removed by the employer on 3/19/2020 11:49:00 AM PST
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Full Time Job
Overview
Currently seeking someone who has an undeniable understanding and interest in urban, multicultural and lifestyle marketing; to connect the dots with brand opportunities, and the ability to work with a diverse group of artists, brands and environments effectively.
Responsibilities
• Work internally with branding, marketing and artist management teams to identify unique partnership strategies focused, but not limited to, the urban roster of artists.
• Secure, manage and execute brand partnership campaigns focused, but not limited to urban roster.
• Act as primary point of contact for urban and multi-cultural brand partnerships:
• Maintain strong and effective relationships with appropriate brands across categories (apparel, footwear, liquor, beauty, auto, technology, etc.)
• Attend industry networking events, concerts, et al, with the purpose of expanding brand network and securing partnerships.
• Handle account management for brand deals from concept to execution.
• Oversee music video product placement opportunities focused, but not limited to the urban and multicultural roster. This includes outreach, negotiation of fees, contract execution, and seeing through deliverables.
• Responsible for securing brand partners to offset costs for album listening/ release events in order to increase awareness for upcoming album releases.
• Collaborate with key stakeholders across Artist Management, Marketing, Sales, Digital, TV & Film Licensing to support priority projects, artists, and brands.
• Manage integrated programs featuring key artists that support and build both artist and brand awareness.
• Proactively communicate with agency, media and production partners to enhance account relationship.
• Build and maintain strategic relationships with current and future partners.
• Maximize the use of consumer research to enhance artist opportunities.
Qualifications
• Minimum of 3 years of post-college experience in areas directly relevant to the responsibilities described above.
• Thorough understanding of the music/entertainment industry; strong command of digital technologies is mandatory.
• Broad base of business contacts in a variety of consumer product, retail and/or service categories also desirable.
• Excellent communications skills, interpersonal, and presentation skills.
• Experience in contract negotiation, market entry strategy, business case development, or general business planning.
• Strong passion for urban music, marketing, and the music industry.
• Aptitude for creatively solving unstructured business problems.
• Possesses rigorous analytical and quantitative skills.
• Ability to work in a fast-paced environment within a multi-faceted and complex corporate structure.