Manager, International Digital Marketing
Sony Music
New York, NYThis was removed by the employer on 3/14/2019 8:49:00 AM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Marketing Category
Browse the Music Category
Browse the Social Media Category
Search for Manager, International Digital Marketing jobs in New York-NY
Search all Manager, International Digital Marketing postings
Full Time Job
Position Overview: Employee will coordinate influencer marketing initiatives, as well as developing strategic digital marketing campaigns that not only drive awareness and sales for our artists/clients but also bring in additional revenue for SME.
Responsibilities
• Educate label/outside clients on influencer marketing.
• Collect & analyze consumer data to assist in creating effective marketing campaigns.
• Research potential influencers to grow Influencer Database.
• Develop and maintain relationships with premier influencers to negotiate and collaborate on creative promotions.
• Write custom influencer proposals for label/outside clients.
• Assist in developing influencer content concepts based on goals & budget.
• Analyze and deliver full campaign reporting to clients.
• Primary point person who collaborates with international product managers to develop and execute full online marketing plans for a diverse roster of artists.
• Lead and coordinate streaming marketing, digital advertising, social media & CRM campaigns for artists and projects
• Monitor analytics on streaming platforms, understand the consumption patterns and craft tailor made campaigns to maximize music consumption.
• Work with affiliate marketing teams to create online advertising and social media outreach campaigns in support of international artist promotional trips.
• Assure that all local affiliate marketing teams and their partners get the assets and attention they need to execute effective local promotions.
• Attend and actively participate in meetings, brainstorm sessions and conference calls with local affiliate marketing teams.
• Work closely with domestic digital marketing counterparts to maximize US online marketing plans internationally.
• Interface with artists, artist managers, third party partners, and vendors.
• Create and maintain relationships with key international promotional partners including music portals, video and music websites, and any other partners appropriate to market and sell music online.
• Develop a reputation as a go-to positive person who is constantly resourceful with a great attitude.
• Work with sales teams to maximize retail promotional opportunities/support retail initiatives.
Qualifications
• 3-4 years experience in music industry. Digital and/or International experience highly preferred.
• Superb written and oral communication skills.
• Knowledge of digital consumer trends & lifestyle marketing tactics
• Thorough understanding of the international music marketplace.
• Comprehensive knowledge of the music streaming landscape.
• Demonstrated knowledge of and professional experience with social platforms.
• Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks.
• Must be experienced and skilled performing in a liaison role between artists/artist management teams, our foreign affiliates and domestic label teams using tact, persuasion, timing and facilitating direct communication when appropriate while retaining trust of all parties.
• A team player that is not afraid to roll up his/her sleeves to help out the team.
• Extremely detail-oriented and organized.
• Data analysis/research skills.
• Strong communication skills with a demonstrated ability to speak in forums, meetings and presentations.
• Creative, self-starter with exceptional follow-up skills.
• Bachelors degree preferred.