Manager, CRM / Seo
Sony Music
Coconut Grove, FLThis was removed by the employer on 4/9/2021 5:49:00 AM PST
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Full Time Job
Manager, CRM / Seo, Us Latin
As CRM/SEO Manager, you will plan and execute strategies onsite/offsite for optimization and keyword expansion and research that measurably impact fan acquisition, fan retention, and fan lifetime value contribution in context of opt-in contact databases associated with both the US Latin roster and the US Latin label.
What you'll do:
• Build and manage direct fan relationship, having a ''fan-first'' mindset for Sony Music US Latin, by developing, testing and optimizing targeted communications relevant to fan's interests.
• Consistently think about elements of value that build the fan relationship, and its long-term value to the organization across all products.
• Plan, manage and execute multi-channel CRM marketing campaigns as well as lifecycle marketing campaigns.
• Develop customer segmentation strategies and govern the contact strategy across each group to ensure optimum customer experience is balanced alongside maximum revenue return.
• Plan, develop and implement our SEO strategy working towards organic search optimization and ROI maximization while also performing thorough keywords research to identify key SEO KPI's.
Who you are:
• You have experience with Salesforce, Mailchimp, SMS, bot mobile push, HTML email creation and build processes.
• You are thoughtful, data informed, and have an artist sensitive approach to cross promotion of musical products and content.
• Knowledgeable of a variety of CRM and analytical technologies, systems and processes (i.e. Conductor, Screaming Frog, MOZ, Google Analytics, WebTrends) as well as basic understanding of database table design and structure.
• Strong analytical abilities and passion for leverage data and analytics in a marketing capacity.
• Strong knowledge Digital Marketing activities such as SEM, website usability, remarketing/retention, and display media optimization.
What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern, diverse and innovative work environment, with offices that include collaboration areas, cafeterias, event spaces, and more
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully-paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
• We invest in your professional growth and development
• Winter recess (Christmas through New Year's)