Director, Catalog Streaming Strategy and Marketing, Rca
Sony Music
New York, NYThis was removed by the employer on 4/20/2020 2:49:00 PM PST
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Full Time Job
Overview
The Director, Catalog Streaming Strategy and Marketing, RCA will be responsible for leading, activating and communicating catalog marketing campaigns around RCA's frontline artists to drive incremental streaming consumption and increase fan engagement.
Responsibilities
• Partner & collaborate closely with marketing & sales staff on RCA to develop and execute digital marketing strategies and campaigns for the catalog of on and off-cycle frontline artists.
• Influence incremental catalog streaming consumption of frontline artist's catalog through the development of marketing campaigns centered around dynamic artist content, robust advertising campaigns, artist channel visibility & optimization and earned digital partnerships.
• Collaborate with RCA and the catalog content team on the development of creative marketing catalog concepts and the creation of dynamic, engaging catalog content.
• Act as the conduit/advocate/liaison between the broader catalog team and RCA to ensure extensive campaign support across multi-functional departments.
• Manage reporting, marketing budgets and analytics to measure effectiveness of campaigns and make informed recommendations.
• Work alongside sales team to maximize account support around tentpole moments.
• Test, assess and update best practices to maximize consumption, artist integrity and fan engagement.
• Identify new opportunities to reach audiences through tech, media partners, digital advertising, etc.
Qualifications
• At least five years of relevant and progressive experience in the music industry – preferably in digital sales and/or digital marketing.
• Significant prior experience in music streaming, including broad understanding of account base and streaming best practices.
• Strong understanding of digital content strategies and the nuances of artist aesthetics and tone.
• Expertise in digital advertising strategy and analytics.
• Strong understanding of digital platforms (commercial and marketing), their features and best practices.
• Exceptional communicator which includes influencing, listening and advocating.
• Collaborative nature with experience in managing a wide spectrum of personalities across labels, managers and artists.
• Intuitive understanding of streaming reporting tools and the ability to develop reporting based on consumption metrics.
• Strong working knowledge of the music industry, and a passionate commitment to music and artists.
• Exceptional organizational, interpersonal, communication, and time management skills as well as the ability to prioritize, multitask, and focus while working under stressful and demanding timelines.
• Must be curious and adaptable and accepting of abrupt change and unforeseen challenges.