Audience Development Sales Analyst
Sony Music
Miami, FLThis was removed by the employer on 1/13/2020 6:49:00 PM PST
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Full Time Job
Position Summary
The Audience Development Sales Analyst, is responsible for generating strategic insights through internal transactional data from iTunes, Spotify, Deezer, Google, Vevo, Youtube, etc. The Analyst will generate data-driven insights for Sony artists across labels/affiliates in presentation format and will analyze data to produce consumption trends, partner analysis, and any ad-hoc analysis required by the affiliates.
Essential Functions
Respond to a large volume of standard and custom internal Sony Music research requests by utilizing data from sales/streaming transaction data from accounts such as Spotify, YouTube, Vevo, Deezer, iTunes, etc.
• Developed statistical models to predict consumption trends, understand market changes and be able to identify consumption behaviors.
• Support the forecast process using historical data and marketing variables to predict future outcomes.
• Develop familiarity with various in-house databases and achieve competency in analyzing operating results contained within
• Create, implement and analyze research conducted on transactional data sources and other platforms for Sony Music artists and initiatives.
• Support the physical and digital sales functions with partner analysis and market trends.
• Consolidate findings and recommendations into artist / partner presentations for product managers and sales teams.
Experience, Knowledge, Skills and Abilities:
• Minimum three years' experience in data mining, statistics or related fields.
• Experience with business warehouse
• High attention to detail
• Understand how to present data clearly – orally, in writing, and in presentations
• Strong Excel, PowerPoint and presentation design skills
• Experience with Tableau, Power BI or other enterprise class business intelligence platform
• Knowledge of relational databases, querying datasets and writing SQL statements or a strong willing to learn
• Experience with statistical software (SPSS, R, STATA, Alteryx, etc.)
• Be organized and handle multiple projects simultaneously with efficiency & speed
• Have a ''customer service'' mentality to ensure the needs of labels, accounts and senior management are met in a timely and satisfactory manner
• Experience in music industry or media/entertainment strongly preferred
• Bachelor's degree with concentration in Economics or Engineering.
• Language skills: English & Spanish
• Be a team player
Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.