Associate Director, Partner Marketing
Sony MusicNew York, NY
Full Time Job
Arista is seeking an Associate Director, Partner Marketing, based in New York. The ideal candidate for this role is highly-organized, forward-thinking, and ambitious. This individual must have a true passion for the music industry and working alongside partners to effectively build the careers of artists.
• Build robust and innovative marketing campaigns alongside partners to aid in artist discovery and fan engagement.
• Identify critical partners that can lead to additional exposure for Arista artists.
• Develop relationships with tech companies and apps, influencer marketing agencies, brands, gaming partners, DJ networks, in-store play companies, and other potential marketing partners.
• Work with International team to ensure marketing plans and territory-specific tools are being created, shared, and implemented.
• Oversee communications with internal teams including Synchshop, Sony Marketing, and SonyU.
• Analyze campaign performance and communicate results to the larger team.
• 5 years of work experience in the music industry or in partner marketing/strategic partnerships.
• Deep understanding of the music industry and the various platforms that artists leverage to build their audience.
• Ability to handle multiple projects at one time and work in a fast-paced, entrepreneurial environment.
• Exceptional written and verbal communication skills that display organization and attention to detail.
• Broad knowledge of the digital landscape and consumer trends.
• Bachelor’s Degree.